Phil Schiller

  • Why Apple purged 6,000 sexy apps

    Cleaning up the App Store in advance of the iPad's release

    After four days of confusion and adolescent hand-wringing, Apple (AAPL) finally spoke out about the change of policy that has removed thousands of risqué applications from its iPhone App Store.

    The response came in an interview that senior vice president Phil Schiller gave Jenna Wortham of the New York Times.

    Over the last few weeks, he told Wortham, a small number of MORE

    - Feb 23, 2010 6:28 AM ET
  • Apple's iPad pitch: The awesome 3-minute version

    Steve Jobs' performances can be pretty funny when you reduce them to their buzzwords

    The Reduced Shakespeare Company showed that you can turn a tragedy like Hamlet into knee-slapping comedy if you take out the extra words.

    An enterprising video editor (and body painter) named Neil Curtis has done just that with Apple's (AAPL) Jan. 27 iPad event, and the result is 2 minutes and 54 seconds of pure comedic hype. (See MORE

    - Feb 2, 2010 7:25 AM ET
  • Apple bans Nancy Pelosi bobble head

    A Mad Magazine cartoonist's guide to the 111th Congress runs afoul of Cupertino's censors

    UPDATE: Apple relented. App approved. See here.

    - - - -

    Someone at Apple (AAPL) needs to take a refresher course in American history -- and maybe a lesson in libel law.

    Last summer Tom Richmond, one of Mad Magazine's top illustrators and two-time winner of the National Caricaturist Network's "Caricaturist of the Year" award, began drawing a likeness of MORE

    - Nov 10, 2009 6:46 AM ET
  • Battle of the buzzwords: Apple vs. Microsoft

    Apple (AAPL) is awesome. Microsoft (MSFT) is muscular. Apple execs speaks in adjectives; Microsoft's in gerunds. Cupertino wants to show us how cool its products are, and how easy-to-use. Redmond wants us to know how hard it's going to compete to grow its market share.

    That's the take-away message from the pair of videos pasted below the fold.

    The first -- Apple's Sept. 9 "It's only rock and roll" presentation boiled down MORE

    - Sep 20, 2009 12:16 PM ET
  • What did Apple and Google talk about for three weeks in July?

    In the letter to the FCC that Google (GOOG) released Friday -- the one that flatly contradicts the story Apple (AAPL) told the government -- there's an interesting timeline of events.

    At the heart of the case, for those who haven't been following every twist and turn, is an application called Google Voice that Google had been trying since June to get onto the iPhone App Store. Google says that Apple MORE

    - Sep 19, 2009 10:48 AM ET
  • Google spills the beans on Apple

    "Contrary to published reports," Apple (AAPL) told the FCC back in August in response to a government inquiry about why it rejected Google's (GOOG) famous voice management app. "Apple has not rejected the Google Voice application, and continues to study it." (link)

    What Google had to say about that was unknown because unlike Apple, which made public its response, Google asked that key portions of its letter to the FCC be MORE

    - Sep 18, 2009 12:52 PM ET
  • Boiling Apple down to its adjectives

    Last week we counted how many times Apple (AAPL) marketing chief Phil Schiller used the words "amazing" and "incredible" in his presentation at the "It's only rock and roll event." (Answer: an incredible 15 times each.)

    Now someone who calls himself justanotherguy84 has taken the exercise one step further. He (or possibly she) has posted a 2-minute YouTube video of the entire Sept. 9 event stripped of just about everything but MORE

    - Sep 15, 2009 4:18 PM ET
  • Apple's amazing, incredible Phil Schiller

    The day after Apple's (AAPL) "It's only rock and roll" event, Erik Sherman asked on CBS's BNET why the media missed the strategic importance of the gaming announcements that were made that day.

    He has a point. Apple spent nearly a third of the hour-plus long presentation talking about the iPod touch -- the "funnest iPod ever" -- and how it stacks up against handheld game machines made by the likes MORE

    - Sep 12, 2009 12:31 PM ET
  • Apple's curious PR problem

    The tech press is buzzing this week with the news that a senior Apple (AAPL) vice president took the time to e-mail a blogger.

    The senior VP was Phil Schiller, one of Steve Jobs' top lieutenants. The blogger was Daring Fireball's John Gruber, one of Apple's staunchest defenders. The issue was Apple's apparent censorship of an iPhone dictionary called Ninjawords that included some four letter words you won't find in Webster's MORE

    - Aug 7, 2009 7:37 AM ET
  • Apple fact check: 50,000 iPhone apps? - Update 2

    I was surprised Monday when Apple (AAPL) vice president Phil Schiller announced that there were 50,000 applications available on the iPhone App Store.

    He was giving the keynote at the World Wide Developers Conference -- a role usually played by Steve Jobs -- and he used the statistic to show how far ahead of its competitors the iPhone had drawn.

    In the bar graph displayed on the Moscone Center's oversize screens, the MORE

    - Jun 10, 2009 10:50 AM ET
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