FORTUNE -- I can't swear that Peter Oppenheimer's nine and a half minutes before the cameras in the attached YouTube video is the first televised press conference of his 17-year career at Apple (AAPL), but I've never seen him do another.
Apple's chief financial officer -- the man in charge of the company's umpteen billions -- is usually heard but not seen reading the quarterly results and playing second fiddle to Tim Cook during Apple's telephone calls with analysts.
But there he was Wednesday, the day after the Cupertino city council unanimously approved the company's plans for its new "spaceship" headquarters, fielding questions on camera from the filthy press.
There was a bit of news in his presentation. He offered some detail about the building's energy efficiency ("there won't be one atom of carbon emitted into the atmosphere"). And he confirmed that Apple will still need the old headquarters at One Infinite Loop to house a company that is, in Steve Jobs' words, "growing like a weed."
But mostly it was a demonstration of how a disciplined Apple senior executive stays calmly on script, repeating well-tested phrases ("we can't wait to get started" ... "we're thrilled" ... "excited" ... "humbled" ... "the greatest team in the industry" ... "collaborative culture" ... "surprise and delight our customers" ... "innovate for decades to come") even under hostile questioning.
Best moment: Oppenheimer's reaction to the persistent reporter who wanted to know if the building could be subdivided -- perhaps into condos? -- after Apple is long gone.
Oppenheimer's bit starts at the 4:04 mark.
iPhones sales were strong; iPad sales disappointed.
FORTUNE -- Apple beat Wall Street's lowered expectations on both the top and bottom lines Tuesday, reporting earnings of $7.47 per share on sales of $35.3 billion.
Apple (AAPL) closed down $7.32 (-1.72%) for the day, as if the Street had been tipped off that there was bad news coming. But it bounced nicely in after hours trading.
"We are especially proud of our record June MOREPhilip Elmer-DeWitt - Jul 23, 2013 4:16 PM ET
Global Equities Research's Trip Chowdhry pushes the envelope.
FORTUNE -- "Innovation at Apple is over," wrote Trip Chowdhry on Oct. 23, the day Apple introduced what would soon became the world's best-selling tablet computer. "The best is over for Apple. iPad mini is playing catch up to Google Android, probably will have a mediocre customer adoption."
It was par for the course for Global Equities Research's curiously wrong-headed Apple (AAPL) analyst. Two months MOREPhilip Elmer-DeWitt - Jul 7, 2013 6:40 PM ET
Morgan Stanley's Katy Huberty thinks Apple should borrow to pay its shareholders
FORTUNE -- While Greenlight Capital's David Einhorn was lobbying shareholders Thursday to support his perpetual preferred stock idea (see Would you buy an iPref from this man?), Morgan Stanley's Katy Huberty has been meeting with the Apple (AAPL) executive who rejected Einhorn's proposal last September: Chief financial officer Peter Oppenheimer.
In a note to clients Friday, Huberty reports that she MOREPhilip Elmer-DeWitt - Feb 22, 2013 6:47 AM ET
Having fallen nearly 13% since April 10, the stock popped 7.44% on the news
FORTUNE -- After losing more than $70 billion in market value in two weeks, Apple (AAPL) capped one of the strangest earnings walkups in memory by handily beating all but the most optimistic estimates, reporting record March quarter earnings of $12.30 per share on sales of $39.2 billion.
Shares reversed course as soon as the news broke, climbing more MOREPhilip Elmer-DeWitt - Apr 24, 2012 5:04 PM ET
Roustabouts, weatherpeople and Air Force pilots
As if to underscore Apple (AAPL) CFO Peter Oppenheimer's claim that "nearly all" Fortune 500 companies "approve and support" iPhones on their networks, three major purchase orders came to light this week:
Halliburton announced that over the next year the oil services company will be "transitioning" from Research in Motion's (RIMM) BlackBerry platform to "smartphone technology via the iPhone." A spokesperson told AppleInsider that about MOREPhilip Elmer-DeWitt - Feb 10, 2012 3:40 PM ET
Shares jump nearly 9% in after-hours trading on record sales of $46.33 billion, record profit of $13 billion, record 37 million iPhones, 15.4 million iPads, 5.2 million Macs
Everybody was counting on Apple (AAPL) to report record earnings, but nobody -- not even the most bullish independent analysts -- predicted anything like the blowout the company just reported.
Trading was halted at 4:27 p.m. after Apple's shares had closed at $420.50, down MOREPhilip Elmer-DeWitt - Jan 24, 2012 4:19 PM ET
Sold a record 20.34 million iPhones, 9.25 million iPads and 3.95 million Macs
Apple's (AAPL) third fiscal quarter was bigger than the most optimistic estimates. Even without a new iPhone to drive sales, revenues, earnings and profits were bigger than the biggest Christmas quarter.
Apple also announced that OS X Lion is coming tomorrow (Wednesday).
The iPhone and iPad numbers were huge surprises. Sales of the iPod, as expected, continued to fall. Only MOREPhilip Elmer-DeWitt - Jul 19, 2011 4:57 PM ET
If you ask about sales in the quarter that just ended, you get three very different answers
Apple's (AAPL) third fiscal quarter of 2011 ended Saturday at midnight. How did it go? That depends whom you ask.
In April, Apple CFO Peter Oppenheimer told analysts he expected Apple to earn $5.03 per share on sales of $23 billion. But given how Apple tends to low-ball its forward-looking guidance, nobody really believed him.
The MOREPhilip Elmer-DeWitt - Jun 26, 2011 11:34 AM ET
Leaves meeting with three top execs with "increasing confidence" in a $540 price target
Katheryn ("Katy") Huberty, Morgan Stanley's chief Apple analyst, met recently with three of Steve Jobs' top lieutenants: Peter Oppenheimer, the money man; Ron Johnson, the former Target exec who built the Apple Stores; and Eddy Cue, the senior vice president in charge of Internet services.
Apparently no company secrets were revealed. The Apple execs would not confirm that MOREPhilip Elmer-DeWitt - May 5, 2011 5:48 AM ET
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