Apparently, a video of a pug knocking down a glass door on top of some guy is a good way to sell junk food. But Pepsi didn't spend millions doing market research to come up with the concept, called "Pug Attack." Instead, the company leveraged its most valuable marketing device: you.
The pug ad was part of the "Crash the Super Bowl" contest, which Doritos has been doing for five years. This year, the contest was fueled by a new collaboration between Pepsi's (PEP) Pepsi Max soft drink and corporate cousin Frito-Lay chip brand Doritos. The contest is one of several efforts by Pepsi not just to engage its consumers in social media, but to start deeply-involved, closely-watched dialogues with Pepsi-drinkers. More
Mergers are hot again: Is your tech team prepared for post-deal integration?
By Jim Milde, executive vice president, Keane Inc.
History shows that M&A deals during downturns yield better results. Boston Consulting, which analyzed over 400,000 deals from 1981 to 2008, recently concluded that "downturn deals create 14.5% more value for shareholders of the acquirer" than deals done during upturns. And they're twice as likely to produce long-term returns of more than MOREOct 16, 2009 11:00 AM ET
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