PCs

Apple working to "refresh" the green PC standards it dropped

Participation in key IEEE study groups preceded San Francisco's decision to stop buying Macs

FORTUNE -- Apple's (AAPL) withdrawal of its entire product line -- including 39 green-certified desktops, notebooks and monitors -- from the Electronic Product Environmental Assessment Tool program has finally created a kerfuffle serious enough to stir the company's public relations department into action.

A few hours after CIO Journal reported that San Francisco planned to stop buying Apple products because they no MORE

What Apple lost by dropping EPEAT green certification

A triumph of design over U.S. government-approved environmental standards?

FORTUNE -- Late last month, Apple (AAPL) notified the Green Electronics Council that it was withdrawing its entire product line -- including 39 green-certified desktops, notebooks and monitors -- from the organization's Electronic Product Environmental Assessment Tool program, and that the company would no longer be submitting new products for EPEAT environmental ratings.

"They said their design direction was no longer consistent with the MORE

NPD: Apple iPad sales will surpass notebook sales in 2016

Only, let's be sure to always refer to them generically as "tablets"

FORTUNE -- Like GigaOm's Ryan Kim, NPD uses the term "tablet" as a place holder for Apple's (AAPL) iPad in a forecast Tuesday that suggests 2016 as the year tablet shipments will overtake notebook PCs in the U.S.

In Kim's report on how tablets now outpace smartphones in terms of the traffic they deliver to online shopping sites, he waits MORE

2004: The year the Windows PC to Apple Mac sales ratio peaked

It's been falling ever since and is now approaching 1985's level

FORTUNE -- In a chart posted on Twitpic Monday, Asymco's Horace Dediu shows that the multiple of PCs sold to Apple (AAPL) Macs sold has been falling steadily since it peaked in 2004 and is approaching the ratio of 1985.

Brian S Hall points out in his Smartphone Wars blog that 1985 was the year Microsoft (MSFT) released Windows. "It was MORE

Brain drain: Apple's senior hardware chief retires rich

Bob Mansfield is the second key executive to leave since Steve Jobs died

FORTUNE -- One of the concerns after Steve Jobs died was whether Apple's (AAPL) institutional values -- as embodied by his hand-picked executive team -- would survive his passing.

The team lost a key member when Ron Johnson, who built the Apple Stores, departed in November run J.C. Penney. Because Johnson made his decision to leave public nine months MORE

MacBook Pro with Retina display: The reviews are in

The screen draws raves. The price, not so much

FORTUNE -- Apple's (AAPL) favorite reviewer -- the Wall Street Journal's Walt Mossberg -- appears to be out of pocket, but dispatches from the rest of the tech press are coming in. For some reason, many begin by posing questions: Does the MacBook Pro with Retina display live up to expectations? Does it create a new product category? Is it worth the MORE

Tim Cook feels the wrath of the Apple power user

Forced to telegraph future product plans, despite a promise to double down on secrecy

FORTUNE -- Apple (AAPL) power users -- professionals who do video editing and other computational heavy lifting with high-end software suites on multiple screens driven by top-of-the-line computer towers -- have been taking it on the chin lately.

Mac OS X Lion killed all the older versions of Adobe's (ADBE) Creative Suite and removed the all-windows Expose function many MORE

The high-school blogger who's been cracking Apple's secrets

In the walk-up to this week's big keynote, nobody had more scoops than Mark Gurman

FORTUNE -- Trying to scope out Apple's (AAPL) product plans in advance is serious business for a small army of tech journalists, one that has been dominated in the past by the team that covers the company for the Wall Street Journal.

But in the walk-up to this week's World Wide Developers Conference, everybody -- including the MORE

Apple's WWDC 2012 keynote now available online

The full two-hour presentation in streaming video

FORTUNE -- Less than five hours after it ended, Apple (AAPL) posted the event on its homepage. It's as good as being there -- maybe better because unlike the live keynote, this one you can pause and rewind.

Apple has also posted the new MacBook Pro promotional video. As usual, Sir Jony Ive sets the tone. Here, he ponders the existential nature of change. "To MORE

Video: 1000s of developers queue up for Apple's WWDC

Someone has to write those hundreds of thousands of Mac, iPhone and iPad apps

FORTUNE -- Four hours before CEO Tim Cook was scheduled to deliver the keynote for Apple's (AAPL) 2012 World Wide Developers Conference -- the first since Steve Jobs died -- the queue of developers waiting to get into Moscone West's Main Hall stretched around three full San Francisco city blocks and was headed back to the start of MORE