FORTUNE -- An Apple (AAPL) summer tradition -- strong back-to-school sales of the Mac -- finally got broken by the same disruption that has been draining growth out of the entire PC industry: The booming tablet market that Apple created when it launched the iPad in 2010.
Gartner and IDC released their third quarter PC shipment reports Wednesday, and while almost none of their numbers agree, they both report Mac sales down year over year for the first time in a back-to-school quarter since the fall of 2002.
Below: Gartner's and IDC's U.S. reports. See the links below for their worldwide numbers. Thanks to MacRumors for the line chart.
Some of the world's most well-known and powerful tech titans -- IBM, Microsoft, Intel -- are marked by trying to manage declining aspects of their businesses.
By Kevin Kelleher, contributor
FORTUNE -- At its heart, the tech industry is about the new. Today, tech giants succeeded because of what was new yesterday. The flip side is that the new ages into the old more quickly in tech than in most other industries. MOREApr 23, 2013 6:51 AM ET
In a dismal quarter for PC sales, is Apple's Mac a rare bright spot, or isn't it?
FORTUNE -- The two leading high tech market research firms have done it again.
They issued their preliminary PC sales estimates for the first calendar quarter of 2013 Wednesday, and while they agree that it represented either the worst quarterly decline on record (IDC) or the worst in a generation (Gartner) -- thanks in large part to the MOREPhilip Elmer-DeWitt - Apr 11, 2013 6:39 AM ET
What Tim Cook didn't say in last week's earnings call
FORTUNE -- When it reports on Mac sales in its retail stores, Apple (AAPL) likes to make the point -- as Tim Cook did again last week -- that roughly half of the Macs sold in Apple Stores are sold to customers who never owned a Mac before.
In a report issued Monday entitled "What Tim Cook Didn't Say," Consumer Intelligence Research Partners, MOREPhilip Elmer-DeWitt - Apr 30, 2012 2:58 PM ET
Five years after Michael Dell returned to lead the PC maker he founded, Dell may actually be ready for a second act. The next several months will be dicey. Here's what to watch for.
By Kevin Kelleher, contributor
FORTUNE -- Is Dell finally turning a corner? Five years after Michael Dell returned to lead the PC maker he founded and transformed into a colossus, Dell may actually be ready for a second MOREApr 6, 2012 5:00 AM ET
Fortune's curated selection of the day's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day.
* The Netflix-Starz partnership is no more, meaning all Starz content on the movie and TV-streaming service will be unavailable beginning next February. In a statement, Netflix (NFLX) CEO Reed Hastings told Business Insider that domestic viewership of Starz content has declined to 8% given increasing content from MOREJP Mangalindan, Writer - Sep 2, 2011 3:30 AM ET
Why would Symantec's CEO suggest that Macs are just as vulnerable as Windows PCs?
Maybe to sell more anti-viral software.
That's the only explanation I can give for Enrique Salem's performance in a video posted on CNNMoney Thursday entitled "Macs are no safer than PCs." (Video below the fold.)
Fortune's Adam Lashinsky asked Symantec's (SYMC) CEO several different ways whether a Mac was as likely to get attacked by malware as a MOREPhilip Elmer-DeWitt - Feb 17, 2011 2:40 PM ET
Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.
"The PC industry's inability to significantly innovate, and its overreliance on a business model predicated on driving volume through price declines, are finally impacting the industry's ability to induce new replacement cycles." -- Gartner Research director George MOREJP Mangalindan, Writer - Nov 30, 2010 6:00 AM ET
A round-up of the companies, deals, and trends that made headlines.
Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.Ex-IBM exec Robert Moffat was sentenced to six months in jail, (See: After the sentencing: What's ahead for Robert Moffat) two years of supervision, and ordered to MORE JP Mangalindan, Writer - Oct 14, 2010 7:57 AM ET
Here it comes: Mobile will soon outsell PCs.
Tim Bray last week attempted to conceptualize the market change that is happening in computing in a post called the Great Game. In a nutshell, what we are seeing in smartphones is bigger than anything that has come before it. Much bigger than the PC. And it is coming so fast that we don't realize what's happening.
The Numbers Are Really Big MORESeth Weintraub - Aug 11, 2010 6:41 PM ET
|2 million Facebook, Gmail and Twitter passwords stolen in massive hack|
|Ron Paul: Bitcoin could 'destroy the dollar'|
|Pentagon to cut jobs, contracts by $1 billion|
|Top 10 U.S. cities for Chinese homebuyers|
|Apple completes key China Mobile deal - report|