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And the walls came tumbling down

December 11, 2009: 9:00 AM ET

Is the NBCU-Comcast deal really about a new business model for cable?

By Tom MacIsaac, CEO, ExtendMedia

MacIsaac predicts Comcast will use NBC to go over the top. Photo: ExtendMedia.

That cracking sound you hear is the walls of the clubby world of cable beginning to crumble. Everything in the media world -- ­ especially the world of media distribution --has changed as a result of Comcast (CMCSA) taking control of GE's (GE) NBCUniversal.

Many people think this is a deal to preserve the status quo -- that it is no different from News Corp.(NWS) controlling DirecTV or Time Warner's (TWX) ownership of Time Warner Cable (TWC).

As we all know, both of those deals failed to provide the heavily promised synergies between programming and distribution and have been since unwound. That being said, I believe there is a lot more to this story. More

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