Steve Jobs' big night at the Oscars

March 8, 2010: 7:31 AM ET

He showed up to watch Pixar's "Up" win best-animated -- and to air the first iPad ad

Photo: UPI/Jim Ruyman

Photo: Wayne Sutton

Kathryn Bigelow's Oscar triumph for the "Hurt Locker" may be the headline in Monday's papers, but for Apple (AAPL) fans the big news Sunday evening was Steve Jobs' appearance on the red carpet in a tuxedo.

"OMG, it's Steve Jobs! I'm the only one yelling at him!" tweeted marketing strategist Wayne Sutton, who grabbed a snapshot from across the carpet and quickly posted it on the Internet.

Jobs is no stranger to Hollywood, of course. He is Disney's (DIS) largest shareholder and is enmeshed in complex negotiations to get more films and TV shows on Apple's devices. He was on hand to watch "Up" win a best-animated-feature Oscar for Pixar -- the fifth for the company he bought in 1986 and sold to Disney in 2006.

But Jobs is also something of a showman in his own right, and he knows how to take advantage of the massive TV audiences Hollywood's big nights can draw.


Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by WordPress.com VIP.