He showed up to watch Pixar's "Up" win best-animated -- and to air the first iPad ad
Kathryn Bigelow's Oscar triumph for the "Hurt Locker" may be the headline in Monday's papers, but for Apple (AAPL) fans the big news Sunday evening was Steve Jobs' appearance on the red carpet in a tuxedo.
Jobs is no stranger to Hollywood, of course. He is Disney's (DIS) largest shareholder and is enmeshed in complex negotiations to get more films and TV shows on Apple's devices. He was on hand to watch "Up" win a best-animated-feature Oscar for Pixar -- the fifth for the company he bought in 1986 and sold to Disney in 2006.
But Jobs is also something of a showman in his own right, and he knows how to take advantage of the massive TV audiences Hollywood's big nights can draw.
|Instagram launches direct messaging|
|Military retirees: You betrayed us, Congress|
|I work 4 jobs and I'm still struggling|
|Ford set for most aggressive expansion in 50 years|
|Foxconn improves worker conditions, but hours still excessive - report|