FORTUNE -- It was raining lightly in New York City for the launch of the iPad Air -- the fifth iPad that Apple (AAPL) has released since 2010 and the first of two coming out this fall. (The second, the Retina iPad mini is due before the end of November.)
But rather than blame the weather for the light turnout -- the lightest yet for an iPad at Apple's Fifth Ave. store -- perhaps we should marvel at the fact that hundreds of New Yorkers and New York tourists will still line up in the rain for yet another variation on a three-and-a-half-year-old theme, no matter how positive the reviews.
Four minutes after the 8:00 a.m. launch, I counted 392 customers in the main line and 27 in pre-order, a total of 419.
In the spreadsheet below, note that I disagree with Piper Jaffray's iPad Mini/4th Gen number. I counted 801 heads that day.
Below: 15 seconds of video from the event.
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A sneak peek at Manhattan's fourth Apple Store, set to open Saturday Nov. 14
The Upper West Side, that bastion of liberal thinking and discretionary spending nestled between Central Park and the Hudson River on the island of Manhattan, is finally getting its own Apple Store.
The retail outlet -- Apple's 279th and the city's fourth -- is scheduled to open Saturday morning. On Thursday, the press got an early tour of MOREPhilip Elmer-DeWitt - Nov 12, 2009 11:04 AM ET
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