NutshellMail

Memo to the boss: Twitter's not a time suck

January 19, 2010: 10:00 AM ET

Good reasons why corporations should embrace social networks in the workplace

By Mark Schmulen, CEO, NutshellMail

Schmulen says corporations should embrace - not block - social media. Photo: NutshellMail.

According to Robert Half Technology, a provider of IT professional services, 54% of U.S. corporations restrict employee access to social networks due to concerns about productivity, network security, and legal liabilities.

Sure these are serious concerns. But companies that block access to social networks are missing out on incredible opportunities to expand their marketing reach, and build customer and employee loyalty.

Social networks have changed the way we communicate, discover, collaborate and connect with friends and business contacts alike. However, for many companies the benefits of social networking are not so obvious.

Herewith are just a few reasons why companies may want to think twice before blocking employees from social networks: More

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