Barnes and Noble dropped the price of its Nook eBook reader today to $199 and introduced an even cheaper $149 Wifi-only Nook, sparking a price war with Amazon.
The race to 'free' in eBook readers is on today as the standard Nook was dropped from $259 to $199 by Barnes and Noble (BKS). The biggest news however, is that they introduced a new device that costs only $149 but can only use MORESeth Weintraub - Jun 21, 2010 6:40 PM ET
If you're the type of early Christmas shopper who bought a Kindle last week, I hope you kept the receipt. On October 20, Barnes & Noble (BKS) ceo Steve Riggio took the stage before hundreds of authors, agents, publishers and pundits to debut its electronic reader, the Nook.
The Nook will sell for just $259, a steep discount from competitors like the Sony (SNE) Reader and the iRex DR800SG , which both retail for $399. The price suggests Barnes & Noble is going straight for Amazon (AMZN), which recently lowered the Kindle's price to $259.Jessi Hempel, writer - Oct 20, 2009 8:05 PM ET
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