By Jeffrey M. O'Brien
Gaming powerhouse Nintendo (NTDOY) announced late last week a revamping of its Nintendo of America marketing department. Out go SVP of marketing George Harrison and VP of marketing Perrin Kaplan. In come the former head of marketing at Yahoo (YHOO), Cammie Dunaway, and Shigeyuki Takahashi, the former head of Nintendo Research. Dunaway will serve as EVP of sales & marketing, reporting to NOA president Reggie Fils-Aime, aka MOREJeffrey M. O'Brien - Oct 30, 2007 3:15 PM ET
Microsoft (MSFT) mostly saw modest increases in traffic to its online properties in the third quarter, with gaming, technology, real estate and search leading the company's growth.Jon Fortt - Oct 25, 2007 12:54 PM ET
By Yi-Wyn Yen
The Nintendo Wii won't be the only family-friendly game console on store shelves this holiday season. On Tuesday, Microsoft unveiled the Xbox 360 Arcade, its answer to the hot-selling Wii.
The $280 Arcade is relatively cheap (like the Wii), has a wireless controller (like the Wii), and comes with a packaged set of games (like the Wii). The new, low-end Xbox is also being heavily marketed as the "family-friendly" MOREyiwyn - Oct 24, 2007 10:09 AM ET
Microsoft (MSFT) finally got the bragging rights it's been looking for all year. Its Xbox 360 has defeated the Nintendo Wii — at least for the month of September.
For the first time this year, Microsoft sold more consoles in a single month than the red-hot Wii. Hard-core gamers just had to have the new Halo 3, and the Xbox 360 was the only console that could play it. Anticipation of MOREyiwyn - Oct 19, 2007 9:14 AM ET
Master Chief image: Microsoft
Leave it to Master Chief to save the day. U.S. video game console sales more than doubled in September compared to the year before, and it had everything to do with Halo 3, the game in which he's the star.
According to data from NPD Group, Americans purchased 1.37 million game consoles last month, up from 613,500 a year ago. The most popular machine, selling 527,800 units, was MOREJon Fortt - Oct 18, 2007 9:15 PM ET
The studio that created the popular Halo video game franchise is leaving Microsoft (MSFT) to gain creative freedom, potentially delivering a blow to the software giant's image among gamers.
Halo is the most popular software franchise for Microsoft's Xbox 360 console, and it achieved $300 million in sales in the week after Halo 3 was released on September 25. Because the game is exclusive to the Xbox platform, it helped boost MOREJon Fortt - Oct 5, 2007 12:09 PM ET
Microsoft (MSFT) is poised to ship new Xbox 360 consoles featuring chips made with IBM's (IBM) 65-nanometer process, reports Dean Takahashi of the San Jose Mercury News. The machines will not yet contain 65-nanometer graphics chips from ATI (AMD), he says, but they could still be more stable than the consoles on the market today, which have suffered from overheating problems.Jon Fortt - Aug 23, 2007 11:36 AM ET
Bad news out of Redmond today: Microsoft (MSFT) not only has heat problems with the Xbox 360 console itself – problems that have caused the company to take a billion-dollar writedown – but now it has a heat glitch with an accessory as well. The Xbox 360 Wireless Racing Wheel can overheat and start smoking when it's plugged into a wall outlet, the company says. Microsoft is providing a free MOREJon Fortt - Aug 23, 2007 11:10 AM ET
(1/10) There's more to today's gaming business than the war between Nintendo's Wii, Microsoft's (MSFT) Xbox 360 and Sony's (SNE) Playstation 3. PC makers like Hewlett-Packard (HPQ), Dell (DELL) and Apple (AAPL) have jumped into the fray, using the most powerful chips from Intel (INTC) and Advanced Micro Devices (AMD) in their arsenals. Then there are the portable systems – like Sony's PSP, above, and new phones from Nokia MOREJon Fortt - Aug 21, 2007 8:14 AM ET
Microsoft (MSFT) and Sony (SNE) placed big bets that gamers will pay more for muscular consoles that deliver hyper-realistic, fast-paced games – that's what the Xbox 360 and PlayStation 3 are all about. From a look at a recent list of the top-selling games in North America, though, that bet doesn't seem to be quite right.Jon Fortt - Aug 20, 2007 8:59 AM ET
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