It's been more than five years since Nintendo released its Nintendo DS mobile gaming platform -- or less than two if you count those slightly tweaked upgrades with smaller (or bigger) form factors or video cameras. True to form, the clam shell-type device with two screens and a stylus didn't offer cutting edge graphics, but it was backed by a truckload of fun software with recognizable brands like Mario that helped the whole DS family of devices sell 47 million-plus units in the U.S. alone.
But a lot has changed since 2004 (or even 2008), something I was reminded of while waiting at a restaurant for dinner last week. A funny thing happened: a family of five parked next to me in line, and all three kids, definitely under the age of 16, whipped out iPod Touches and played games on them. It was an eye-opener: five years ago, they all would have been playing Nintendo devices, but in an age where content is increasingly downloadable and general consumer devices like smartphones are popular and mainstream, that's no longer necessarily the case. More
How does Apple plan to sell large quantities of iPods this holiday season in a depressed market already saturated with MP3 players?
By repositioning them as high-end game machines.
That's the message coming through loud and clear from Cupertino, not only in those ubiquitous TV ads proclaiming the iPod touch "the funnest iPod ever," but in a series of public pronouncements from executives usually content to let Apple's products speak for themselves.
Apple MOREPhilip Elmer-DeWitt - Dec 13, 2008 4:07 PM ET
By Yi-Wyn Yen
For all the last-minute Christmas shoppers who can't find a Wii, Nintendo (NTDOY) is offering gift certificates that guarantee you can pick one up in January. Consumers must pay the $249 for the sold-out video game console at a GameStop (GME) on Dec. 20 and 21 and will then receive an I.O.U. to pick up the Wii after the holidays.
"We expect this to be a great way to MOREyiwyn - Dec 14, 2007 1:45 PM ET
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