Nielsen

  • Media companies and mobile: Asia envy

    Add media and marketing executives to the long list of constituents who wish North American mobile systems were more like those in Asia.

    Though the entertainment and advertising rarely are on the cutting edge when it comes to embracing new technologies, a group of muckety mucks at the Paley Center for Media International Council meeting in New York last week made it clear that the future of  media consumption is the mobile MORE

    - Nov 23, 2009 6:00 AM ET
  • Nielsen: Apple is tops for hardware buzz

    Here's an interesting measure of how effectively Apple (AAPL) can whip the tech world into a frenzy -- even without Steve Jobs there to stir things up.

    According to a report issued Monday by Nielsen Online, "anticipatory buzz" in May drew more than 55.7 million unique visitors to Apple's website -- more than double that of Hewlett Packard (HPQ) and 25 times the site for Microsoft's (MSFT) Xbox.

    The buzz got even MORE

    - Jun 30, 2009 5:51 AM ET
  • Google's new ad push? Yawn

    By Yi-Wyn Yen

    Google stirs up hype wherever it goes. Last week, Google introduced a free product called AdPlanner to help media agencies find the best sites to place banner ads. The news shook up comScore, which offers similar Web-tracking information for a fee, as its shares took a 23% nosedive the day the new Google service was announced. 

    Fears that AdPlanner would crush Internet media research companies like comScore (SCOR) and privately-held Nielsen Online were overblown. Mark MORE

    - Jul 1, 2008 8:03 AM ET
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