Nielsen

Today in Tech: News around the Web

Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.

One in three iPad owners has never downloaded a single app - Not

Sixty three percent are male, well-connected early adopters, according to Nielsen

UPDATE: Nielsen takes it all back. The percentage of iPad owners who have never downloaded an app is 9%, not 32%, according to their revised press release. Kinda takes the steam out of the post. Their new, corrected chart at right. For howls of outrage that Nielsen could have led the London tabloid press astray, see here.

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Reading between MORE

Android passes BlackBerry and iPhone among recent smartphone purchases

But still playing catch-up in U.S. market share, according to Nielsen's August survey

The chart at right, released Tuesday, speaks for itself.

Google's (GOOG) Android was the most popular operating system in the U.S. among customers who purchased smartphones within the past six months, according to the Nielsen Company's August survey.

The same survey found Apple's (AAPL) iPhone and Research in Motion's (RIMM) BlackBerry in a statistical tie for second place. As Daring MORE

iPad owners: younger and more male. Kindle's: richer and better educated

What Nielsen has learned about the owners of tablets and other connected devices

As part of Advertising Week's Mobile Ad Summit Tuesday, the Nielsen Company released the results of a survey of 5,000 consumers who own a tablet computer, eReader, netbook, media player or smartphone – including 400 iPad owners. The survey found some curious demographic differences. Among them:

Apple (AAPL) iPad owners skew younger and male. 65% of them are male MORE

Nielsen: iPhone, Android gain on RIM

In advance of Apple's developer's conference next week, a goody bag of charts and graphs

The Nielsen Company gave journalists covering Apple (AAPL) and Google (GOOG) a gift Friday -- a PowerPoint presentation packed with interesting data.

Leading off is the pie chart at right, showing where the U.S. smartphone market stood at the end of the first quarter of 2010. The key finding: Apple's and Google's shares have each grown 2% MORE

The iPads of Bend, Oregon

An old logging town at the edge of Oregon's Ponderosa forest earns an unusual distinction

According to Net Application's May 1 report, the five U.S. market areas with the largest concentration of iPads -- measured by its clients' browser data -- are as follows:

San Francisco, Calif. (0.25% Internet share)
Grand Junction, Colo. (0.23%)
Santa Barbara, Calif. (0.19%)
Honolulu, Hawaii (0.19%)
Bend, Ore. (0.19%)

Bend what?

Yes, Bend, Ore., a city 82,000 souls nearly 200 miles from the MORE

The iPhone is 2009's top seller

Apple's pocket computer is America's most popular mobile phone, smart or otherwise

Research in Motion (RIMM) may have a larger market share and LG may have more phones to sell, but Apple (AAPL) has the U.S.'s No. 1 mobile phone, according to a report published Tuesday by the Nielsen Co.

Apple benefited from the fact that Nielson counted both its current models as one entry. Together the iPhone 3G and the iPhone MORE

Media companies and mobile: Asia envy

Add media and marketing executives to the long list of constituents who wish North American mobile systems were more like those in Asia.

Though the entertainment and advertising rarely are on the cutting edge when it comes to embracing new technologies, a group of muckety mucks at the Paley Center for Media International Council meeting in New York last week made it clear that the future of  media consumption is the mobile MORE

Nielsen: Apple is tops for hardware buzz

Here's an interesting measure of how effectively Apple (AAPL) can whip the tech world into a frenzy -- even without Steve Jobs there to stir things up.

According to a report issued Monday by Nielsen Online, "anticipatory buzz" in May drew more than 55.7 million unique visitors to Apple's website -- more than double that of Hewlett Packard (HPQ) and 25 times the site for Microsoft's (MSFT) Xbox.

The buzz got even MORE

Google's new ad push? Yawn

By Yi-Wyn Yen

Google stirs up hype wherever it goes. Last week, Google introduced a free product called AdPlanner to help media agencies find the best sites to place banner ads. The news shook up comScore, which offers similar Web-tracking information for a fee, as its shares took a 23% nosedive the day the new Google service was announced. 

Fears that AdPlanner would crush Internet media research companies like comScore (SCOR) and privately-held Nielsen Online were overblown. Mark MORE