A new study suggests that it's the manufacturers that build their own OS
Viewed by operating system, Google's (GOOG) Android appears to be pulling ahead in the U.S. smartphone race, with a 29% share of sales over the past two months compared with Research in Motion's (RIMM) BlackBerry and Apple's (AAPL) iOS -- neck and neck with 27% each.
But a Nielsen report issued Thursday suggests that from the manufacturers' point MOREPhilip Elmer-DeWitt - Mar 3, 2011 1:12 PM ET
You might if it were an iAd, according to a study sponsored by Apple and Campbell's
The current issue of Advertising Age makes a striking claim.
According to the results of a five-week Nielsen study, people who saw Campbell Soup's iPhone ad ...
Were twice as likely to recall it than those who saw its TV ad
Remembered the brand "Campbell's" five times more often than TV viewers
Remembered the ad's message three times more MORE
According to Nielsen's latest Mobile Report, issued Monday, Apple (AAPL) has nearly caught up to Research in Motion (RIMM) in the U.S. smartphone market, with 28% and 30% of installed base, respectively. Google's (GOOG) Android, with 19% is gaining fast.
"Among those who chose a device in the last six months," Nielsen reports, "Android took the lead in Q3, while RIM Blackberry and Apple iPhone are practically tied for MOREPhilip Elmer-DeWitt - Nov 1, 2010 6:08 PM ET
Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.Outgoing Microsoft chief software architect Ray Ozzie, who joined the company in 2005 when his company Groove was acquired, sent out his farewell memo yesterday. "It's important that all of us do precisely what our competitors and MORE JP Mangalindan, Writer - Oct 26, 2010 5:48 AM ET
Sixty three percent are male, well-connected early adopters, according to Nielsen
UPDATE: Nielsen takes it all back. The percentage of iPad owners who have never downloaded an app is 9%, not 32%, according to their revised press release. Kinda takes the steam out of the post. Their new, corrected chart at right. For howls of outrage that Nielsen could have led the London tabloid press astray, see here.
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Reading between MOREPhilip Elmer-DeWitt - Oct 21, 2010 8:00 AM ET
But still playing catch-up in U.S. market share, according to Nielsen's August survey
The chart at right, released Tuesday, speaks for itself.
Google's (GOOG) Android was the most popular operating system in the U.S. among customers who purchased smartphones within the past six months, according to the Nielsen Company's August survey.
The same survey found Apple's (AAPL) iPhone and Research in Motion's (RIMM) BlackBerry in a statistical tie for second place. As Daring MOREPhilip Elmer-DeWitt - Oct 5, 2010 12:08 PM ET
What Nielsen has learned about the owners of tablets and other connected devices
As part of Advertising Week's Mobile Ad Summit Tuesday, the Nielsen Company released the results of a survey of 5,000 consumers who own a tablet computer, eReader, netbook, media player or smartphone – including 400 iPad owners. The survey found some curious demographic differences. Among them:
Apple (AAPL) iPad owners skew younger and male. 65% of them are male MOREPhilip Elmer-DeWitt - Sep 28, 2010 8:36 AM ET
In advance of Apple's developer's conference next week, a goody bag of charts and graphs
The Nielsen Company gave journalists covering Apple (AAPL) and Google (GOOG) a gift Friday -- a PowerPoint presentation packed with interesting data.
Leading off is the pie chart at right, showing where the U.S. smartphone market stood at the end of the first quarter of 2010. The key finding: Apple's and Google's shares have each grown 2% MOREPhilip Elmer-DeWitt - Jun 4, 2010 7:07 PM ET
An old logging town at the edge of Oregon's Ponderosa forest earns an unusual distinction
According to Net Application's May 1 report, the five U.S. market areas with the largest concentration of iPads -- measured by its clients' browser data -- are as follows:
San Francisco, Calif. (0.25% Internet share)
Grand Junction, Colo. (0.23%)
Santa Barbara, Calif. (0.19%)
Honolulu, Hawaii (0.19%)
Bend, Ore. (0.19%)
Yes, Bend, Ore., a city 82,000 souls nearly 200 miles from the MOREPhilip Elmer-DeWitt - May 1, 2010 10:00 AM ET
Apple's pocket computer is America's most popular mobile phone, smart or otherwise
Research in Motion (RIMM) may have a larger market share and LG may have more phones to sell, but Apple (AAPL) has the U.S.'s No. 1 mobile phone, according to a report published Tuesday by the Nielsen Co.
Apple benefited from the fact that Nielson counted both its current models as one entry. Together the iPhone 3G and the iPhone MOREPhilip Elmer-DeWitt - Dec 22, 2009 3:51 PM ET
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