Teenage females lead the way, averaging 3,952 messages per month. (Males: 2,815.)
Although teenage females (does anyone still call them girls?) lead the way in texting, teenage males consume more data. Analyzing the monthly cell phone bills of roughly 65,000 mobile subscribers, Nielsen discovered that males age 13-17 took in 382 MB per month while their female counterparts used 266 MB.
Overall, mobile data usage among teens of both sexes was up 256% over last year MOREPhilip Elmer-DeWitt - Dec 15, 2011 11:37 AM ET
Apple is the top manufacturer (28.6% share), Android the top operating system (44.2%)
Nielsen (NLSN), which is fighting hard to be for mobile media what it was for television, pulled out all the stops in its State of the Media report for the third quarter of 2011.
Drawing on monthly surveys of 25,000 Americans (300,000 per year), it found, among other things:
44% now carry smartphones. Ownership is highest among 25-34 year olds (64%) and MOREPhilip Elmer-DeWitt - Dec 15, 2011 9:00 AM ET
83% of the apps downloaded in the past month were for a Google or Apple phone
The U.S. smartphone market is starting to look like a two-horse race, judging from data scheduled to be released Wednesday by a Nielsen general manager at AppNation III in San Francisco. Among the new findings:
44% of all U.S. mobile subscribers now own a smartphone
56% of the mobile phones purchased in the past three months were MORE
The iPod touch (30%) and iPhone (27%) came in second and third in the 2011 wish list
Apple's (AAPL) iPad topped a new Nielsen survey of the most desired electronics products among young Americans this holiday season.
Among kids 6-12, Apple scored a hat trick, with the iPad (44%) first, the iPod touch (30%) second and the iPhone (27%) third.
In a similar survey last year, the iPad came in first at 31% and MOREPhilip Elmer-DeWitt - Nov 17, 2011 1:12 PM ET
But adoption varies greatly by age. Most Americans under 44 already carry a smartphone
In the rapidly growing U.S. smartphone market, Google's (GOOG) Android and Apple's (AAPL) iPhone seem to have reached a steady state.
According to the third quarter Nielsen survey of the market, issued Thursday, 43% of Americans now own smartphones, up 5 percentage points in the past six months. Within that 43%, according to Nielsen, Android has 43% of the MOREPhilip Elmer-DeWitt - Nov 3, 2011 8:00 AM ET
Of those purchased in last 3 months, 56% were Androids. iPhone holds steady at 28%.
The results of a Nielsen survey conducted in August and released Monday reinforced several ongoing trends:
The smartphone pie is getting bigger. While 43% of all mobile subscribers in the U.S. had a smartphone as of August, according to Nielsen, 58% of those who bought a new mobile phone in the last 3 months chose a smartphone over a feature MOREPhilip Elmer-DeWitt - Sep 26, 2011 10:59 AM ET
The next contender: Samsung, whose Android phones are gaining fast
The companies that track mobile phone sales are just now catching up to the news that came out of Apple's (AAPL) last week. According to the company's Q3 earnings report, Apple sold nearly 20.24 million iPhones last quarter, up 142% from the same quarter last year.
On Thursday, IDC reported that that makes Apple the world's No. 4 manufacturer of all mobile MOREPhilip Elmer-DeWitt - Jul 29, 2011 8:06 AM ET
The effect of the long-awaited launch of an iPhone for Verizon, or a bump from the iPad 2?
During the rapid ascent of Google (GOOG) Android phones in 2010 it was never clear how much their popularity was due to the fact that Apple's (AAPL) iPhone was available in the U.S. on only one carrier -- AT&T (T) -- with somewhat spotty coverage.
The test was supposed to come in February, when MOREPhilip Elmer-DeWitt - Jun 30, 2011 8:30 AM ET
Also with friends (10%), while waiting (9%), in meetings/class (5%) or in the bathroom (4%)
A report issued Thursday by Nielsen compares usage patterns of nearly 12,000 U.S. owners of tablets, eReaders or smartphones.
The key findings, as Nielson sees it:
70% of tablet owners and 68% of smartphone owners said they use their devices while watching television, compared with 35% of eReader owners.
61% percent of eReader owners use their device in bed, MORE
In a new survey of prospective U.S. buyers, RIM and Microsoft drift, Nokia disappears
The launch of the Verizon (VZ) iPhone has not visibly slowed the triumphant march of Google's (GOOG) Android operating system through the mobile heartland of America, according to a Nielsen Wire report released Tuesday.
In monthly surveys conducted from January to March 2011 -- on either side of the Feb. 10 Verizon launch -- 31% of U.S. respondents MOREPhilip Elmer-DeWitt - Apr 26, 2011 11:42 AM ET
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