Nielsen

Nielsen: Android share of U.S. smartphone market hits 43%

Of those purchased in last 3 months, 56% were Androids. iPhone holds steady at 28%. 

The results of a Nielsen survey conducted in August and released Monday reinforced several ongoing trends:

The smartphone pie is getting bigger. While 43% of all mobile subscribers in the U.S. had a smartphone as of August, according to Nielsen, 58% of those who bought a new mobile phone in the last 3 months chose a smartphone over a feature MORE

Apple overtakes Nokia to become the world's No. 1 smartphone maker

The next contender: Samsung, whose Android phones are gaining fast

The companies that track mobile phone sales are just now catching up to the news that came out of Apple's (AAPL) last week. According to the company's Q3 earnings report, Apple sold nearly 20.24 million iPhones last quarter, up 142% from the same quarter last year.

On Thursday, IDC reported that that makes Apple the world's No. 4 manufacturer of all mobile MORE

Nielsen: Android's growth curve flattened in 2011 while the iPhone's got a boost

The effect of the long-awaited launch of an iPhone for Verizon, or a bump from the iPad 2?

During the rapid ascent of Google (GOOG) Android phones in 2010 it was never clear how much their popularity was due to the fact that Apple's (AAPL) iPhone was available in the U.S. on only one carrier -- AT&T (T) -- with somewhat spotty coverage.

The test was supposed to come in February, when MORE

Nielsen: 51% of iPad use is in bed or in front of the TV

Also with friends (10%), while waiting (9%), in meetings/class (5%) or in the bathroom (4%)

A report issued Thursday by Nielsen compares usage patterns of nearly 12,000 U.S. owners of tablets, eReaders or smartphones.

The key findings, as Nielson sees it:

70% of tablet owners and 68% of smartphone owners said they use their devices while watching television, compared with 35% of eReader owners.
61% percent of eReader owners use their device in bed, MORE

Nielsen: Android gains, iPhone slips

In a new survey of prospective U.S. buyers, RIM and Microsoft drift, Nokia disappears

The launch of the Verizon (VZ) iPhone has not visibly slowed the triumphant march of Google's (GOOG) Android operating system through the mobile heartland of America, according to a Nielsen Wire report released Tuesday.

In monthly surveys conducted from January to March 2011 -- on either side of the Feb. 10 Verizon launch -- 31% of U.S. respondents MORE

Who's winning the smartphone race?

A new study suggests that it's the manufacturers that build their own OS

Viewed by operating system, Google's (GOOG) Android appears to be pulling ahead in the U.S. smartphone race, with a 29% share of sales over the past two months compared with Research in Motion's (RIMM) BlackBerry and Apple's (AAPL) iOS -- neck and neck with 27% each.

But a Nielsen report issued Thursday suggests that from the manufacturers' point MORE

Who remembers a soup ad?

You might if it were an iAd, according to a study sponsored by Apple and Campbell's

The current issue of Advertising Age makes a striking claim.

According to the results of a five-week Nielsen study, people who saw Campbell Soup's iPhone ad ...

Were twice as likely to recall it than those who saw its TV ad
Remembered the brand "Campbell's" five times more often than TV viewers
Remembered the ad's message three times more MORE

Smartphone installed base: RIM 30% and fading, iPhone 28%, Android 19%

According to Nielsen's latest Mobile Report, issued Monday, Apple (AAPL) has nearly caught up to Research in Motion (RIMM) in the U.S. smartphone market, with 28% and 30% of installed base, respectively. Google's (GOOG) Android, with 19% is gaining fast.

"Among those who chose a device in the last six months," Nielsen reports, "Android took the lead in Q3, while RIM Blackberry and Apple iPhone are practically tied for MORE

Today in Tech: News around the Web

Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.

One in three iPad owners has never downloaded a single app - Not

Sixty three percent are male, well-connected early adopters, according to Nielsen

UPDATE: Nielsen takes it all back. The percentage of iPad owners who have never downloaded an app is 9%, not 32%, according to their revised press release. Kinda takes the steam out of the post. Their new, corrected chart at right. For howls of outrage that Nielsen could have led the London tabloid press astray, see here.

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Reading between MORE