FORTUNE -- Nielsen released the results of its annual "iHoliday" survey of U.S. children's Christmas wish lists Tuesday, and once again Apple (AAPL) dominated four of the five top spots (see Nielsen graphic below).
What interested us was that despite increased competition in both the tablet and smartphone markets, the kids' attraction to the Apple brand has increased steadily over the past three years. As the chart above shows, they'll settle for another company's product, but what they really want is an iPad (48%), iPad mini (36%), iPhone (33%) or iPod touch (36%).
(To represent their continued interest in dedicated game machine market, we've tossed the Sony Playstation 3 into the chart.)
Below: Nielsen's graphic for 2012. The company also surveyed consumers 13 and older.
Among ethnic groups, Asian Americans are the most likely to pack a smartphone
FORTUNE -- The move from so-called feature phones to smartphones continues apace.
As of March 2012, 50.4% of U.S. mobile subscribers owned smartphones, up from 47.8% in December 2011, according to a Nielsen survey released Monday. Google's (GOOG) Android was the most popular smartphone operating system (48.5%), while Apple (AAPL) was the No. 1 manufacturer (32%).
No surprises there.
It's when the data are broken MOREPhilip Elmer-DeWitt - May 7, 2012 11:00 AM ET
Between December and February, Android captured 48% and iOS 43% of the U.S. market
The thrust of the Nielsen report issued Thursday morning is that nearly half (49.7%) of U.S mobile phone owners now carry smartphones.
But what interests me, as usual, is how that market is being divvied up among Google (GOOG) Android phones, Apple's (AAPL) iPhones, Research in Motion's (RIMM) BlackBerries and the diminishing Others.
The chart at right tells the story. MOREPhilip Elmer-DeWitt - Mar 29, 2012 10:00 AM ET
Americans 18-34 make up 23% of the population, but consume way more than their share
It's not clear whether the C stands for "consumer," "connected," "content" or all three, but that's the letter Nielsen and NM Incite's State of the Media have chosen to represent the generation born between the launch of the VCR and the commercialization of the Internet. They coin the term Generation C in a release issued Thursday:
According to the MOREPhilip Elmer-DeWitt - Feb 23, 2012 10:00 AM ET
But 55- to 64-year olds who make more than $100,000 a year are big buyers too
"Whether or not you have a smartphone is closely related to both how old you are and how much money you make," finds a Nielsen survey of 20,000 Americans with mobile phones conducted in January. I quote:
While overall smartphone penetration stood at 48 percent in January, those in the 24-34 age group showed the greatest MOREPhilip Elmer-DeWitt - Feb 20, 2012 9:00 AM ET
Between October and Christmas, Apple's U.S. sales nearly caught up to Android's
Three findings stand out in Nielsen's December survey of the U.S. mobile phone market, released Wednesday:
Among recent smartphone buyers, 44.5% of those surveyed in December bought an Apple (AAPL) iPhone, up from 25.1% in October
57% of new iPhone buyers said they chose the iPhone 4S over the less expensive iPhone 4 or iPhone 3GS
Android's lead among recent buyers nearly MORE
Teenage females lead the way, averaging 3,952 messages per month. (Males: 2,815.)
Although teenage females (does anyone still call them girls?) lead the way in texting, teenage males consume more data. Analyzing the monthly cell phone bills of roughly 65,000 mobile subscribers, Nielsen discovered that males age 13-17 took in 382 MB per month while their female counterparts used 266 MB.
Overall, mobile data usage among teens of both sexes was up 256% over last year MOREPhilip Elmer-DeWitt - Dec 15, 2011 11:37 AM ET
Apple is the top manufacturer (28.6% share), Android the top operating system (44.2%)
Nielsen (NLSN), which is fighting hard to be for mobile media what it was for television, pulled out all the stops in its State of the Media report for the third quarter of 2011.
Drawing on monthly surveys of 25,000 Americans (300,000 per year), it found, among other things:
44% now carry smartphones. Ownership is highest among 25-34 year olds (64%) and MOREPhilip Elmer-DeWitt - Dec 15, 2011 9:00 AM ET
83% of the apps downloaded in the past month were for a Google or Apple phone
The U.S. smartphone market is starting to look like a two-horse race, judging from data scheduled to be released Wednesday by a Nielsen general manager at AppNation III in San Francisco. Among the new findings:
44% of all U.S. mobile subscribers now own a smartphone
56% of the mobile phones purchased in the past three months were MORE
The iPod touch (30%) and iPhone (27%) came in second and third in the 2011 wish list
Apple's (AAPL) iPad topped a new Nielsen survey of the most desired electronics products among young Americans this holiday season.
Among kids 6-12, Apple scored a hat trick, with the iPad (44%) first, the iPod touch (30%) second and the iPhone (27%) third.
In a similar survey last year, the iPad came in first at 31% and MOREPhilip Elmer-DeWitt - Nov 17, 2011 1:12 PM ET
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