Americans 18-34 make up 23% of the population, but consume way more than their share
It's not clear whether the C stands for "consumer," "connected," "content" or all three, but that's the letter Nielsen and NM Incite's State of the Media have chosen to represent the generation born between the launch of the VCR and the commercialization of the Internet. They coin the term Generation C in a release issued Thursday:
According to the new U.S. Digital Consumer Report, this group—dubbed "Generation C" by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group.
The latest Census reports that Americans 18-34 make up 23 percent of the U.S. population, yet they represent an outsized portion of consumers watching online video (27%), visiting social networking/blog sites (27%), owning tablets (33%) and using a smartphone (39%). Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike. Generation C is engaging in new ways and there are more touch points for marketers to reach them.
The graphic above points out that only in the category of "tablet owners" -- which basically means Apple (AAPL) iPad owners -- do males outnumber females.
For a enlargeable pdf, click the link below:
The numbers in the Central Intelligence Agency's Factbook are nearly three years out of date
The U.S. Central Intelligence Agency has its priorities, but keeping track of who's using the Internet doesn't seem to be one of them.
Take, for example, China.
According to the current edition of the CIA's World Factbook -- updated within the last two weeks -- there are 298 million Internet users in the world's most populous nation.
According to MOREPhilip Elmer-DeWitt - Dec 4, 2010 3:16 PM ET
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