But adoption varies greatly by age. Most Americans under 44 already carry a smartphone
According to the third quarter Nielsen survey of the market, issued Thursday, 43% of Americans now own smartphones, up 5 percentage points in the past six months. Within that 43%, according to Nielsen, Android has 43% of the market and the iPhone has 28% -- exactly where they were three months ago.
What is changing is the rate at which different age groups are switching from dumb phones to smart ones. Young adults, not surprisingly, are more likely to carry a smartphone. Nielsen's stats:
The data at left show phones in use (not phones sold) and come from Nielsen Co. The data at right are the projections of Asymco's Horace Dediu. If his forecasts are correct -- and they've been pretty good so far -- 50% of the U.S. population will be using smartphones by this time next year, up from less than 30% today and 18% a year ago. He estimates that one MOREPhilip Elmer-DeWitt - Dec 4, 2010 6:32 AM ET
But in terms of current ownership, it's Apple and RIM that are in a statistical dead heat
Which smartphone OS is the one most people want? That depends, according to the results of a Neilsen survey released Wednesday, on the demographic.
Current smartphone ownership is dominated by three mobile operating systems, with Apple's (AAPL) iOS, Research in Motion's (RIMM) BlackBerry and Google's (GOOG) Android accounting for nearly 80% of the market.
No surprise MOREPhilip Elmer-DeWitt - Dec 1, 2010 7:30 AM ET
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