Whatever Google might say, though, of course it's a media company. It presents content to an audience, against which it sells ads. That it doesn't produce much of its own content is beside the point. Neither does Netflix. Neither do many cable TV channels, local stations, or distributors such as Buena Vista Television. All are media companies. The issue isn't whether Google is a media company, but what kind of media company it is. It's a new kind -- one that operates by the economics of the Internet, with no legacy ties to the economics of television, movies, or publishing.
It seems likely that, sooner or later, Google will have to drop the pretense. The company in recent months has placed a new emphasis its YouTube division. It has recently hired several big names – all "content" people -- from companies like Netflix (NFLX) and Paramount. It has made acquisitions to improve the quality of its offerings. It is planning to spend a reported $100 million to create new channels for celebrities , whom it will help create content and with whom it will share revenues. It has rejiggered its navigation to make it – somewhat – more like cable television and less like a place for people to post their wacky cat videos. More
The move would add a web television studio to Google's YouTube wing.
According to the Wall Street Journal, Google (GOOG) is moving to acquire Next New Networks for "tens of millions of dollars" and a deal could be announced in the coming week. NNN is a web television studio company based in New York City whose online television networks include Barely Political, Channel Frederator, Fast Lane Daily, and Indy Mogul, among others.
The goal for Google is help to MORESeth Weintraub - Feb 10, 2011 1:58 PM ET
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Next week, Facebook, which is on track to reach sales of $2 billion this year, will release a new facial recognition feature called Tag Suggestions that automatically suggests who users should tag in photos. Whenever users choose to tag people in their photos, Tag Suggestions will step in and offer up suggestions about who the friends in MOREJP Mangalindan, Writer - Dec 16, 2010 8:17 AM ET
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