FORTUNE -- There was nothing particularly new in Ken Auletta's highly readable article about Netflix (NFLX) in the current issue of The New Yorker. (Here's a link to a snippet of the article; the rest is for paying subscribers.) The beauty of a Ken Auletta article, though, is that there doesn't need to be a ton of earth-shatteringly fresh information for it be worth your time to read. Auletta succinctly summarizes complicated topics, like how Netflix got to be what it is, and he name-checks all the most important people on a given subject so that by the time he's done, you're in the know, too.
A few nuggets that did pop out to me as noteworthy, whether or not they were new.
In the current New Yorker, Malcom Gladwell boils it down to this: Jobs was a "tweaker"
I'm only 46% of the way through Walter Isaacson's Steve Jobs, according to the Kindle app on my iPad, but I've read enough to recognize that Malcom Gladwell has captured the essence of the book -- and the man -- in his 3,000-word review in the current New Yorker.
Gladwell's thesis is that Jobs, at heart, was an MOREPhilip Elmer-DeWitt - Nov 7, 2011 7:02 AM ET
"When companies plan wildly ambitious, over-the-top headquarters, it is sometimes a sign of imperial hubris."
Writing in the New Yorker's blog (but not, interestingly, in the magazine itself) Paul Goldberger has cast his architecture critic's eye on drawings for Apple's (AAPL) proposed headquarters and found them troubling -- and a bit scary.
[Foster + Partners] has proposed a gargantuan glass-and-metal ring, four stories high, with a hole in the middle a third of MOREPhilip Elmer-DeWitt - Sep 27, 2011 7:08 AM ET
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* Facebook started moving the first bunch of lucky staffers into its new 1-million square-foot Menlo Park campus. Company product architect Aaron Sittig documented the move with some choice snapshots.
* Apartment-swapping startup Airbnb is on a roll: it just raised $112 million at a $1 billion valuation, led MOREJP Mangalindan, Writer - Jul 25, 2011 3:30 AM ET
Perhaps Apple's magazine subscription rules weren't as one-sided as publishers feared
If you were subscribing to the online edition of, say, Wired, Vanity Fair or the New Yorker on the iTunes store, and you were faced with the pop-up window at right, would you opt-in and click "Allow"?
Most major magazine publishers, when shown this screen by Apple (AAPL) representatives, blanched. Each of them knew full well the kind of gravy they MOREPhilip Elmer-DeWitt - May 12, 2011 6:49 AM ET
It seems that the move may not have only ended Google's presence in China, but also Schmidt's tenure.
In a piece in the New Yorker, Googled Author Ken Auletta argues that the decision to pull Google (GOOG) out of China was the turning point for outgoing CEO Eric Schmidt in his decision to step down from the company's Chief Executive role.
According to close advisors, the Google C.E.O. was upset a year ago when MORESeth Weintraub - Jan 23, 2011 2:37 PM ET
The cover of the inaugural issue of the New Yorker, published Feb. 17, 1925, featured a dandy peering through a monocle at a butterfly. Eustace Tilley, as the character was called, became the New Yorker's official mascot and has appeared ever since on its anniversary issue.
Since 1994, the magazine has invited contributing artists to reinterpret Tilley in a style appropriate for the times. In 2008, Colombian graphic artist Camilo Ramirez MOREPhilip Elmer-DeWitt - Feb 17, 2009 1:14 PM ET
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