And hundreds more crowd the terminal's main lobby to see what the fuss is about
What if Apple (AAPL) opened a new store and nobody came? We may never know. Thousands turned out early Friday for the opening of its fifth retail store in Manhattan, this one perched on the balconies above the main lobby of Grand Central Terminal.
The company promised free T-shirts for the first 4,000 visitors. By 11:00 a.m., MOREPhilip Elmer-DeWitt - Dec 9, 2011 9:52 AM ET
A three-minute YouTube tour, shot during Apple's (AAPL) press preview Wednesday, two days before the grand opening scheduled for Friday Dec. 9 at 10 a.m. (Free T-shirts for the first 4,000 visitors.)
The space was occupied today only by Apple staffers and representatives of the media. It may never be so empty again.
See also our report from inside the store here and Apple's press release here.Philip Elmer-DeWitt - Dec 7, 2011 1:19 PM ET
2 Genius Bars, 45 display tables, 3 walls of accessories, free Wi-Fi and no "public" toilets
Apple is reported to have paid $5 million to Metrazur Restaurant to buy out the eight years remaining on its Grand Central Terminal lease.
We suspect both sides of the deal got a bargain.
Metrazur, judging from the reviews in Yelp before it closed, was famous for strange sauces and slow service.
Apple (AAPL), judging from a tour of MOREPhilip Elmer-DeWitt - Dec 7, 2011 11:22 AM ET
The sign says "arriving soon," but don't hold your breath
Apple (AAPL) hasn't set a date for the grand opening of its fifth Manhattan store, but according to a construction worker who spoke to Mashable's Samantha Murphy, it won't be before December.
For more on the store, see Apple's Grand Central store would be its cheapest in NYC.Philip Elmer-DeWitt - Nov 23, 2011 10:29 AM ET
To inaugurate the re-opening, Apple seized control of the surrounding plaza
Anybody who has walked by, camped out at, or placed flowers in remembrance of Steve Jobs at the base of the Fifth Avenue Apple store since June knows that its distinctive glass cube has been covered with painted plywood for more than four months.
It was all part of a $6.6 million renovation that involved replacing the original 90 panes of MOREPhilip Elmer-DeWitt - Nov 4, 2011 9:54 AM ET
Waitin', whoopin' and hollerin' in seven countries and four languages
Apple (AAPL) launched the iPhone 4S Friday in Australia, Japan, Germany, France, the U.K., Canada and the U.S.
Videos below the fold as they come in.
See also our report from New York City, 17 days in the iPhone line: Wet, cold and smelling like Cheetos.Philip Elmer-DeWitt - Oct 14, 2011 4:39 AM ET
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* Facebook bought up Push Pop Press, a small iPad book designer, raising questions over whether the social networking champ plans to enter the e-book business. "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, MOREJP Mangalindan, Writer - Aug 3, 2011 3:50 AM ET
Plans call for a 23,000-sq.-ft. store with minimal alterations of the landmark building
Contrary to rumors and published reports, the new store that Apple (AAPL) wants to build in New York City's Grand Central Terminal would not be its largest. At roughly 23,000 square feet, it would be smaller than London's Regent Street (25,000 sq. ft.) and the Covent Garden (24,600) stores.
But according to ifoAppleStore's Gary Allen, it would be one MOREPhilip Elmer-DeWitt - Jul 26, 2011 7:30 AM ET
Why Facebook's new Skype-powered video chat feature shows Google has what it takes to build competitive social apps. And that Facebook may have a social rival in Google.
FORTUNE -- At Facebook's launch event Wednesday, the social network unveiled three products, including group messaging, a new full-sized buddy list design and video chat. While all are welcome additions, it was that last feature that fueled rumors for weeks. Now that it's MOREJP Mangalindan, Writer - Jul 6, 2011 6:22 PM ET
It's not an iPad, or even a Nook Color. But that's the whole point of Barnes & Noble's newest e-reader: it's not supposed to be.
FORTUNE -- Just six months after launching its well-received Android-based Nook Color tablet, Barnes and Noble (BKS) unveiled a major hardware update to the original e-ink-based Nook e-reader that cuts down on bulk, weight, and physical buttons.
Here's the important thing to note right off the bat MOREJP Mangalindan, Writer - Jun 15, 2011 10:31 AM ET
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