FORTUNE -- HBO fans take note: Amazon's Prime Instant Video is about to get better.
On Wednesday, Amazon (AMZN) announced a content licensing agreement with HBO that makes select HBO programming available to watch on Prime Instant Video starting May 21. The deal is the first streaming arrangement with a subscription service agreed to by the cable network.
The agreement includes older HBO shows, such as The Sopranos, Six Feet Under, and The Wire; earlier seasons of Boardwalk Empire and True Blood; and miniseries, such as Band of Brothers. Older seasons of shows such as Girls and The Newsroom will also join the lineup three years after airing on HBO.
Amazon also announced that HBO GO, the subscriber-only online and mobile streaming service, is coming to its recently launched Fire TV set-top box by the end of the year. The service is already available on competing devices, such as Apple TV and Roku.
Although the HBO deal leaves out hit shows such as Game of Thrones and Sex and the City, it's a big win for Amazon's rapidly growing video streaming service, giving it a significant advantage over its competitors.
The deal expands Fire TV's catalog of 40,000-plus movies and TV episodes with HBO content that won't be available to Netflix (NFLX) and other competitors in the near future. The deal also gives the Fire TV device a content advantage over Apple TV (AAPL), which lacks access to Prime Instant Video.
A new survey of web users' entertainment habits finds Netflix has surpassed YouTube as the top online video site, but analysts are eager to see how much its original content is helping to bring in more subscribers.
By Sam Gustin
This post is in partnership with Time. The article below was originally published at Time.com.
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The rules of business are changing.
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FORTUNE – The CEO of a large insurance provider had the misfortune of being seated next to me at a recent event. As the founder of an enterprise software company, naturally I pressed him on his business's information technology strategy. The conversation didn't last long. His organization lacked a technology agenda beyond using IT to keep the business running smoothly. Recent discussions with MOREFeb 27, 2014 11:50 AM ET
A debate over the future of the tablet splits Silicon Valley venture capitalists.
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So wrote Zal Bilimoria last week in post provocatively titled Our Love Affair With the Tablet Is Over.
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Demand is quickly rising for U.S. television and film on Chinese video sites.
By Scott Cendrowski, writer
FORTUNE -- Over the past couple of months, a bunch of free, HD American TV shows have started popping up on my iPad in China. Shows like Saturday Night Live, Homeland, House of Cards, and Ellen, which just struck a deal last month with Sohu.com (SOHU), one of China's Internet portals, to bring the MOREFeb 10, 2014 1:17 PM ET
The future of television is more interesting when you peek behind the screen.
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