• The chip company that dares to battle Intel

    It's 9:30 A.M. on a Friday in Cambridge, England, and ARM CEO Warren East looks annoyed. Bloomberg has just reported that UBS has downgraded his company's stock to a sell. The news is plausible, since ARM (which used to stand for Advanced RISC Machine) depends on the troubled cellphone market. But it turns out that Bloomberg simply got the wrong ARM. "They confused us with a South African mining company" MORE

    - Jul 16, 2009 11:00 AM ET
  • MacBook back on top at Amazon

    In a sign that should bode well for Apple's (AAPL) earnings in its third fiscal quarter -- which ended Saturday -- the MacBook has clawed its way back to the top of Amazon's (AMZN) bestseller lists.

    The Mac, which once led the pack in the online retailer's Computers & PC Hardware Bestsellers category despite its $1,000 to $2,000 sticker prices, had fallen behind the blistering sales pace set by netbooks like MORE

    - Jun 29, 2009 10:05 AM ET
  • New consumer confidence seen as boon to Apple

    Bolstered by renewed optimism about the U.S. economy, consumers this spring are putting money aside to buy netbooks and Mac laptops, according to a report released Thursday by ChangeWave Research.

    The ChangeWave survey of 3,231 high-end consumers was taken in April and showed a 2 point jump in plans to buy a laptop in the next three months -- the first uptick in this number recorded by ChangeWave in 17 months.

    Nearly MORE

    - Apr 30, 2009 3:26 PM ET
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  • 5 key quotes from Apple's earnings call

    Acting CEO Tim Cook handled the bulk of the questions from analysts in Apple's (AAPL) second-quarter earnings call Wednesday, and he seized the opportunity -- in Steve Jobs' absence -- to wave the company's flag.

    Five key quotes (checked against Seeking Alpha's transcript):

    On Apple's shrinking market share: "I care about US share, of course I do. However, I think cycles come and cycles go. And what we're about is making the best MORE

    - Apr 22, 2009 6:38 PM ET
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