It is all in the accounting.
When you have two separate internal businesses, mobile and advertising, who do you give credit to when money is made in mobile advertising? Do you give full credit to the mobile business and take the revenue out of the advertising wing? Or, do you split it up between the two with some arbitrary percentage allotted to each? Google (GOOG) and its analysts are stuck in that conundrum.
To that end, Piper Jaffay's Gene Munster thinks they've worked out some sort of basis for allotting money to their mobile operating system and has assigned Android a dollar amount per Android phone of $5.90 this year and $9.85 next year.
NPD data show iPod sales were also up -- 7% year to year -- for the first time in 16 months
In a report to clients issued Monday afternoon, Piper Jaffray's Gene Munster -- a long-time Apple (AAPL) booster -- found much to cheer about in the NPD Group's U.S. retail sales data for January and February.
"We are buyers of AAPL based on Feb. NPD data," he writes. He points to MOREPhilip Elmer-DeWitt - Mar 15, 2010 1:35 PM ET
Mac sales, not iPhones or the new tablet, will drive near-term gains says a key Apple analyst
Throw another 200,000 Macs on the barbie.
Less than a week before Apple's (AAPL) Q1 2010 earnings report, Piper Jaffray's Gene Munster raised his Mac sales estimate Tuesday to 3.1 million from 2.9 million and his price target to $279 from $277.
In a research note entitled "2010 Year of the Mac," Munster cited NPD Group MOREPhilip Elmer-DeWitt - Jan 19, 2010 9:03 AM ET
The touchscreen tablet computer that is widely expected to be Apple's (AAPL) answer to those $300 netbooks will cost more, come later and be more dramatically different than most investors expect.
That's the thrust of a note to clients posted by Piper Jaffray's Gene Munster early Thursday.
According to Munster, the device will fill the gap between the iPod touch and the MacBook, cost between $500 and $700, run App Store apps MOREPhilip Elmer-DeWitt - May 21, 2009 9:27 AM ET
The Apple (AAPL) numbers released by the NPD Group Monday were even worse than those predicted by Piper Jaffray's Gene Munster last week, yet he sees them as "a neutral or a slight positive" for the stock, given the uncertainties surrounding the entire computer industry this quarter.
NPD reported Mac and iPods sales both down 16% year to year in February, according to a report issued Monday to Piper Jaffray clients.
Analysts MOREPhilip Elmer-DeWitt - Mar 16, 2009 2:58 PM ET
Fasten your seat belts.
Although Apple should report better-than-expected quarterly earnings after the close Monday -- it almost always does -- its shares could be in for a bumpy ride on Wall Street.
Apple's (AAPL) stock price -- having bungee-jumped from $200 in late December to below $120 in mid-March and then back up to $190 in mid-May -- has been drifting lower ever since, despite the high-profile launch of a new MOREPhilip Elmer-DeWitt - Jul 18, 2008 10:38 AM ET
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