Adam Lashinsky's "Inside" story in the new issue of Fortune is packed with juicy revelations
After the simultaneous, and more-or-less disastrous, launch of the iPhone 3G and MobileMe in the summer of 2008 -- the launch one Gizmodo reader dubbed "iPocalypse" -- Steve Jobs summoned the MobileMe team to the Town Hall auditorium on Apple's (AAPL) Cupertino campus for an obscenity-laden dressing down. "You've tarnished Apple's reputation," he told them. "You MOREPhilip Elmer-DeWitt - May 7, 2011 9:30 AM ET
An analyst imagines everything it might be when -- and if -- it opens this spring
Among the people who follow Apple (AAPL) closely, the massive server farm the company is constructing in Maiden, N.C., has achieved near mythic status. It has become the answer to every unanswered question about Apple's troubled online strategy, from what Steve Jobs was thinking when he green-lighted Ping to how MacBook Air users are supposed MOREPhilip Elmer-DeWitt - Mar 23, 2011 6:13 AM ET
The fun starts at 10 a.m. PST (1 p.m. EST). A guide to the proceedings.
[UPDATE: It's official. There will be no live webcast. My colleague Michael Copeland will be live blogging from inside the auditorium. I'll be following the action from Brooklyn here.]
Assuming Apple (AAPL) provides a live webcast of the event -- as it has for the last two -- here's what we'll be looking for:
Steve Jobs. A classic MOREPhilip Elmer-DeWitt - Mar 2, 2011 6:43 AM ET
It can feel like a cult, he says. And behind the scenes, it's "all sell, sell, sell!"
Apple's (AAPL) 46,600 employees tend to like where they work, and it's rare that one talks out of school.
But in the current issue of Popular Mechanics, of all places, an Apple retail store employee talks candidly -- if anonymously -- about what's going on behind those whoops, hollers and high-fives.
A few MOREPhilip Elmer-DeWitt - Feb 18, 2011 7:19 AM ET
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"I, for one, welcome our new computer overlords." -- Jeopardy contender Ken Jennings during last night's competition.
President Obama will dine with Steve Jobs, Google CEO Eric Schmidt, Facebook's Mark Zuckerberg, Intel CEO Paul Otellini, and Cisco CEO John Chambers at a private dinner in San Francisco MOREJP Mangalindan, Writer - Feb 17, 2011 8:35 AM ET
As mobile companies meet in Spain for their annual congress, Apple hijacks the show
The most exciting thing about a big tech industry gathering, goes the cynical reporter joke, is that you know Apple (AAPL) is going to leak something to the Wall Street Journal to keep themselves in the news.
And sure enough, on the eve of the annual Mobile World Congress, which opened Monday in Barcelona, a story appeared on MOREPhilip Elmer-DeWitt - Feb 14, 2011 6:28 AM ET
The pressure is on Apple's CEO to surprise and amaze the tech world on Monday
"You won't be disappointed," wrote Steve Jobs a few weeks ago in one of his cryptic -- and increasingly frequent -- e-mail pronouncements.
This one was in response to a fan concerned that Apple's (AAPL) Worldwide Developers Conference, which Jobs will kick off with a keynote address, had been upstaged by Google's (GOOG) I/O conference a few MOREPhilip Elmer-DeWitt - Jun 5, 2010 5:23 PM ET
Steve Jobs is not a manager who suffers fools, gladly or otherwise. In the early days of Apple, he was famous for categorizing employees by their "bozo bit," set at either 0 or 1, and for flipping his assessment from one to the other in the space of an elevator ride.
So what's he going to do about whoever is in charge of MobileMe?
For readers who haven't been losing e-mail, screwing MOREPhilip Elmer-DeWitt - Jul 25, 2008 11:52 AM ET
The upside of simultaneously launching four major products -- the iPhone 3G, the App Store, iPhone firmware 2.0 and MobileMe -- in more than 20 countries around the world is that you get people's attention.
That's not an easy thing to do in this media-saturated age.
The downside of this form of event marketing -- which Steve Jobs pioneered -- is that you risk blowing it on a really big stage, in MOREPhilip Elmer-DeWitt - Jul 12, 2008 8:06 AM ET
For those who couldn't be there, Apple (AAPL) has posted the video of the keynote address in its entirety.
Available here in QuickTime and MPEG-4.
For our coverage of the event, click here.Philip Elmer-DeWitt - Jun 9, 2008 8:27 PM ET
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