FORTUNE -- According to a Forrester survey released this week, the vast majority of computer users (85% worldwide, 88% in the U.S.) have little or no loyalty to a particular mobile computing ecosystem -- the nexus of devices, software, services and sheer muscle memory that tie a user to one vendor or another.
Among those users who show any loyalty at all, Apple (AAPL) dominates. No big surprise there. What is a little surprising -- or at least new -- is what that loyalty looks like when measured quantitatively and served up in pie charts like the one above.
To take the full measure of ecosystem devotion, Forrester's Charles Golvin divided the user population into three groups:
As the pie chart above shows, Apple users represent 58% of the world's loyalists and 56% of its devotees. Among U.S. consumers, its dominance is even greater: 59% of loyalists and 71% -- repeat, 71% -- of devotees.
Microsoft (MSFT) is a contender in the devotee category (44% global info workers, 27% U.S. consumer), largely because Windows is still has a firm grip on 85% of the workplace PC market.
Google (GOOG), thanks to Android's majority share of the global smartphone market and growing share in tablets, has its loyalists -- 17% globally and 10% in the U.S. But until Chromebooks catch on, the number of Google devotees will remain, in Golvin's words, "vanishingly small."
Google's latest quarterly earnings raise concerns about its mobile ad efforts. But things may turn out just fine for the tech giant. More than fine, in fact.
FORTUNE – For Google, the money has always been in advertising.
Propelled by products like AdWords, advertising generated $43.7 billion in sales last year -- a whopping 95% of Google's (GOOG) overall revenue. Its continually lucrative ad business has allowed Google to use its cash MOREJP Mangalindan, Writer - Apr 23, 2013 6:34 AM ET
Even if Dish can beat out Softbank to acquire Sprint, the satellite operator would still have lots of work to do to remake the TV-distribution business the way it did in the '80s.
FORTUNE -- Why would a satellite TV operator want to buy a wireless network? Mainly, because the satellite TV business is terrible.
And even in that business, Dish Network (DISH), which on Monday announced a $25.5 billion bid for MOREDan Mitchell, contributor - Apr 16, 2013 11:10 AM ET
In an exclusive, wide-ranging interview, the Facebook chief talks to Fortune about Apple, China, and what his personal challenge is for the year.
FORTUNE -- A week before Mark Zuckerberg announced the "Facebook phone," he spoke extensively to Fortune senior writer Jessi Hempel about how he's reinvented Facebook to address the huge audience of customers who access the social network on their smartphones. (The complete story of Facebook's reboot will appear MOREJessi Hempel, writer - Apr 4, 2013 3:30 PM ET
Only 31 minutes is spent surfing the Web. Apps take up the rest of that time.
FORTUNE -- The iPhone was barely a year old and Apple (AAPL) had not yet launched the App Store when Flurry Analytics began measuring mobile usage and helping developers sell ads.
Today Flurry measures the activity of more than 1 billion active mobile iOS and Android devices a month, and to celebrate its fifth anniversary Wednesday MOREPhilip Elmer-DeWitt - Apr 3, 2013 7:28 PM ET
Retooled e-commerce giant eBay wants users to take a second look.
By Kevin Kelleher, contributor
FORTUNE -- Analyst day is one of the less exciting rituals in Silicon Valley. It usually involves updating a Powerpoint made for a recent investment conference, appending a question-and-answer session, and waving goodbye to investors as they walk out with the logo-ed tchotchkes destined for a wastebasket.
eBay's (EBAY) analyst day last Thursday, however was a notable exception. MOREApr 2, 2013 7:07 AM ET
Google's Project Glass and Apple's rumored watch have promise. But high-tech wearables are already here with the success of Kickstarter-funded Pebble.
FORTUNE -- The first time Eric Migicovsky saw his watch in the wild was at Toronto's Pearson Airport last February. Disembarking a late-night flight, he ran into someone sporting a Pebble on his wrist. "The guy saw me and was like, 'Good work. I just got mine the other day,'" MOREJP Mangalindan, Writer - Mar 13, 2013 9:17 AM ET
iPads are the most popular aircraft device. Then laptops. Then iPhones.
FORTUNE -- "Apple devices are still reigning above the clouds," according to Gogo Inflight, the largest U.S. provider of in-air online connectivity (with services on Virgin America, Delta, United, American, US Airways, Alaska and Frontier).
According to the text that accompanied the release of Gogo's sky-blue infographic Thursday:
Tablets and smartphones make up 67% of the devices used to connect to Gogo's Wi-Fi networks
Tablets are the MORE
Chart of the day: Mobile threats by platform, 2012
FORTUNE -- Phil Schiller, Apple's (AAPL) ebullient senior VP for marketing, was doing his thing on Twitter Thursday, alerting his 67,866 followers that Google's (GOOG) Android platform accounted for 79% of all mobile malware in 2012.
@pschiller: Be safe out there: f-secure.com/static/doc/lab…
What he doesn't mention is that iOS threats, which were nonexistent in 2010 and 2011, showed up on F-Secure's radar for the MOREPhilip Elmer-DeWitt - Mar 7, 2013 12:55 PM ET
It's the biggest shift in technology since the advent of the Internet, and mobile is still only just beginning.
By Kevin Kelleher, contributor
FORTUNE -- "I remember traffic lights before smartphones," sighed a friend as we sat in traffic behind a car that remained still after the light had turned green. Sure enough, the driver's head was tilted downward as if lost in solemn prayer -- or, more likely, a texting/map/music app MOREFeb 20, 2013 8:40 AM ET
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