Mobile PC

Gartner: iPad is 'dramatically' slowing mainstream mobile PC sales

March 4, 2011: 11:30 AM ET

The research firm blames devices like Apple's for a 34% drop in its 2010 growth estimates

Apple Inc.

"We expect growing consumer enthusiasm for mobile PC alternatives, such as the iPad and other media tablets, to dramatically slow home mobile PC sales, especially in mature markets."

That's George Shiffler, research director at Gartner, Inc., giving his clients the bad news that the 15.9% growth his company had projected for notebook computer sales in 2011 is looking more like 10.5%.

That's a real setback for all the major PC manufacturers. Except, perhaps, Apple (AAPL).

"We once thought," Shiffler continues, "that mobile PC growth would continue to be sustained by consumers buying second and third mobile PCs as personal devices. However, we now believe that consumers are not only likely to forgo additional mobile PC buys but are also likely to extend the lifetimes of the mobile PCs they retain as they adopt media tablets and other mobile PC alternatives as their primary mobile device."


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