iPhone MMS Update: Roll-out has begun

September 25, 2009: 12:07 PM ET
Photo: Apple Inc.

Photo: Apple Inc.

Friday was D-day for AT&T (T).

Having promised to finally give its customers MMS -- the multi-media messaging capability Apple (AAPL) included in its iPhone operating system two releases ago -- the carrier faced two major challenges:

  • It had to deliver the service on the time and date promised: late morning Pacific Time on Sept. 25, according to a message posted on AT&T's Facebook page earlier this week
  • The service had to work as promised without slowing the network to a crawl -- or, worse still, bringing it to a halt.

Although it seems to have achieved the former -- Apple issued a support article with update instructions shortly after 10 a.m. PT -- the latter may be harder than it sounds. More

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