Android's impressions grew 39% month over month, while the iPad's grew 76%
The news for Apple (AAPL) was mixed in the August report from Millennial Media, one of the larger independent mobile advertising networks.
The iPhone, which once dominated the network's smartphone category with a 70% share, continues to drift downward, from 55% in July to 48% in August. The share of ad impressions on smartphones running Google's (GOOG) Android OS, meanwhile, MOREPhilip Elmer-DeWitt - Sep 28, 2010 2:42 PM ET
But Android is gaining fast, up 690% since January according to Millennial Media
The business of selling ads on smartphones and other handheld devices is growing like gangbusters, but tracking it got a bit trickier after two of the biggest mobile ad networks were swallowed up -- AdMob by Google (GOOG) and Quattro Wireless by Apple (AAPL).
But the third, Millennial Media, is still independent and still churning out monthly snapshots of MOREPhilip Elmer-DeWitt - Aug 18, 2010 8:00 AM ET
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