iOS edged back up against Android in November, gaining 8% in Millennial's ad network
Click to enlarge.
There's a small but measurable iPhone 4S effect in November's Millennial Media's Media Mix, which reports the presence of various devices in the mobile advertising network it runs.
Apple (AAPL) was the No. 1 manufacturer in Millennial's advertising platform, up 8% since October to gain a 26% share in the list of the top 15 manufacturers.
Meanwhile, in Millennial's monthly pie chart of the mix of mobile operating system impressions, Google's (GOOG) Android fell to 50% (from 56% in October) while Apple's iOS rose to 30% (from 28%).
The effect -- which can be seen in the two pie charts at right -- is small but significant. Millennial is measuring advertising impressions on its clients networks, a secondary effect that reflects changes in the installed base rather than actual sales.
We'll get a better measure of how much Apple's share of the smartphone market has changed since the October release of the iPhone 4S when the company releases its unit sales figures for the quarter in mid January.
Millennial Media bills itself as the leading independent mobile ad and data network. You can download their monthly reports here.
Among the top 20 smartphones in Millennial's March '09 report, only two are still standing
Source: Millennial Media
Here's a pair of interesting lists from Friday's Mobile Mix -- the 50th "intelligence report" Millennial Media has issued since the mobile advertising network opened for business five years ago.
If you click to enlarge the chart at right, you'll see that in March 2009, Apple's (AAPL) iPhone was No. 1 among the top MORE
Philip Elmer-DeWitt - Aug 12, 2011 6:11 AM ET
But in the smartphone race, Android's lead grew slightly, according to Millennial Media
Source: Millennial Media
There's good news and bad for Apple (AAPL) in Millennial Media's May report, issued Wednesday morning.
The iPhone is still the top phone in Millennial's ad network, for the 20th month in a row
Apple is still the leading mobile manufacturer, with a 30% share
When breaking down ad revenue driven by apps, iOS devices were still narrowly MORE
iPhone ad impressions grew 17% from February thanks to the Verizon launch
Source: Millennial Media Mobile Mix
Google's (GOOG) Android still represents the biggest slice of the smartphone pie in the monthly report issued Thursday by Millennial Media, the largest independent mobile ad network.
But for the first time since 2010, when Android began dominating Millennial's Mobile Mix reports, Apple's (AAPL) share of smartphone ad impressions grew a bit in March (from MORE
Philip Elmer-DeWitt - Apr 14, 2011 7:08 AM ET
Breaking the tie from last quarter, Android is now way out in front of iOS and the other smartphone vendors in terms of impressions measured by one agency.
Google's (GOOG) Android saw some strong numbers today as Millennial Media reported its advertising share makeup. As far as apps are concerned, Android carried 55% of impressions for the month. Apple's iOS was second with almost 40%.
Android's impression share was less dominant but still MORE
Seth Weintraub - Jan 13, 2011 1:33 PM ET
For the second month in a row, two smartphone operating systems are in a dead heat
Source: Millennial Media
The extraordinary growth of Google's (GOOG) Android phones can be traced in six months of smartphone advertising data from Millennial Media, the largest independent mobile ad network.
In a series of pie charts, they show Android overtaking Research in Motion's (RIMM) BlackBerry between July and August in ad impressions, gaining rapidly on Apple's MORE
Philip Elmer-DeWitt - Dec 14, 2010 6:10 AM ET
In Millennial Media's latest report, Google's OS has finally caught up to Apple
Source: Millennial Media
Apple (AAPL) is still the No. 1 device manufacturer in Millennial Media's ad network with a 25% share, well ahead of Samsung (17%), Motorola (15%) and Research in Motion (13.5%).
But its iOS operating system no longer dominates the smartphone ad space. Google's (GOOG) Android, which had a 17% share to Apple's 56% in Millennial's MORE
Philip Elmer-DeWitt - Nov 18, 2010 7:05 AM ET
Android's impressions grew 39% month over month, while the iPad's grew 76%
Click to enlarge. Source: Millennial Media
The news for Apple (AAPL) was mixed in the August report from Millennial Media, one of the larger independent mobile advertising networks.
The iPhone, which once dominated the network's smartphone category with a 70% share, continues to drift downward, from 55% in July to 48% in August. The share of ad impressions on smartphones MORE
Philip Elmer-DeWitt - Sep 28, 2010 2:42 PM ET
But Android is gaining fast, up 690% since January according to Millennial Media
Click to enlarge. Connected devices include handhelds that can access the Web but are not phones (e.g. iPad, iPod touch, Sony PSP, Nintendo DS, etc.). Source: Millennial Media.
The business of selling ads on smartphones and other handheld devices is growing like gangbusters, but tracking it got a bit trickier after two of the biggest mobile ad MORE
Philip Elmer-DeWitt - Aug 18, 2010 8:00 AM ETEvery morning, discover the companies, deals and trends in tech that are moving markets and making headlines. SUBSCRIBE
Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE
Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly. SUBSCRIBE
Anne Fisher answers career-related questions and offers helpful advice for business professionals. SUBSCRIBE
| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.95 | -0.16 | -1.97% |
| Microsoft Corp | 31.27 | -0.17 | -0.54% |
| Ford Motor Co | 12.28 | -0.25 | -2.00% |
| General Electric Co | 19.39 | 0.17 | 0.88% |
| Citigroup Inc | 32.36 | -1.00 | -3.00% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,938.67 | -27.02 | -0.21% |
| Nasdaq | 2,933.17 | -15.40 | -0.52% |
| S&P 500 | 1,357.66 | -4.55 | -0.33% |
| Treasuries | 2.00 | -0.04 | -1.96% |
.
