Windows guru Adrian Kingsley-Hughes has all but abandoned the Microsoft ecosystem.
FORTUNE -- "After more than two decades of being a dedicated Windows power user, and having invested tens of thousands of hours into mastering the platform, and run versions spanning from 3.0 to 8.1, I've now all but given up on Windows."
Those are words Adrian Kingsley-Hughes, a Microsoft (MSFT) Windows and Visual Basic guru with several how-to books and countless MOREPhilip Elmer-DeWitt - Nov 13, 2013 11:35 AM ET
Call of Duty: Ghosts launches a fresh start for Activision's $8 billion first-person shooter franchise, but it faces competition from EA's Battlefield 4.
By John Gaudiosi
FORTUNE -- It's another November, which means gamers around the globe have lined up for midnight launch events to be the first to play Activision's Call of Duty: Ghosts. The game publisher is celebrating the 10th Anniversary of Call of Duty this year, which has MORENov 5, 2013 5:04 PM ET
How a marketing message makes its way from press release to headline.
FORTUNE -- The PR folks at Kantar Worldpanel are worth every penny they're getting paid.
Kantar is the research arm of the London-based WPP Group (which happens to handle Microsoft's (MSFT) online ad sales). It's best known for its quarterly reports on smartphone shares in 10 markets worldwide.
And for the third quarter in a row, Kantar's press release led not with the results for Android (No. MOREPhilip Elmer-DeWitt - Nov 5, 2013 8:21 AM ET
At Apple and HP, ad spending is flat as a percent of sales. The others are spending more.
FORTUNE -- Asymco's Horace Dediu on Monday used last week's release of Apple's (AAPL) fiscal 2013 advertising budget to update the fever chart at left and to add a new chart on the right, one that compares advertising expenses as percent of sales. He notes that although by that measure Coca Cola (KO) outspends MOREPhilip Elmer-DeWitt - Nov 4, 2013 11:58 AM ET
Gamification is a buzzy word, not a real fix.
By Ryan Bradley, senior editor
FORTUNE -- Several months ago, I sat in on a case competition at Boston University's School of Management. The event played out over two days, during which 15 teams of five students from B-schools all over the world -- India, South Korea, Canada, but mostly the U.S. -- pitched their ideas for a company, one that would MORENov 4, 2013 11:46 AM ET
With a one-day, $40 billion gain in market valuation, Google shot ahead of Microsoft.
FORTUNE -- With Apple (AAPL) easily the world's most valuable company by market capitalization -- a comfortable $77 billion ahead of Exxon (XOM) -- the action shifts to the neck-and-neck race between Microsoft (MSFT) and Google (GOOG) for the No. 3 spot.
That upward dogleg in the yellow line at the far right of the attached chart is MOREPhilip Elmer-DeWitt - Oct 19, 2013 12:37 PM ET
The bug in Windows that Apple once mocked has come back to bite them.
FORTUNE -- Nobody is calling iOS 7 the new Vista.
Well, TechCrunch's Alex Wilhelm did. And the Mercury News' Troy Wolverton dubbed iOS 7 "one of the buggiest" system updates Apple (AAPL) has ever released.
Most tech reporters, to their credit, simply noted the comic irony that some iPhone 5S owners -- including your's truly -- are experiencing Apple's version of MOREPhilip Elmer-DeWitt - Oct 12, 2013 11:08 AM ET
The outgoing CEO admits that Microsoft is still in the "early days" of a turnaround.
FORTUNE -- Microsoft CEO Steve Ballmer isn't done saying goodbye just yet. After a heartfelt speech to employees late last month, on Monday Ballmer published his final letter to shareholders, taking the opportunity to extoll the company's ongoing "transformation" into a devices and services provider and highlight its key milestones over the last year.
"We brought Windows MOREMichal Lev-Ram, writer - Oct 8, 2013 9:55 AM ET
Pilots may love their iPads, but Delta, like most airlines, is a Microsoft Windows shop.
FORTUNE -- Many in the tech press reacted with incredulity to the news that Delta Airlines chose Microsoft (MSFT), not Apple (AAPL), to supply its pilots with cockpit tablets -- 11,000 in all.
After all, it's been two years since the iPad was approved for use by American Airlines as a so-called Electronic Flight Bag -- replacing 40 MOREPhilip Elmer-DeWitt - Oct 1, 2013 6:06 PM ET
Nathan Myhrvold, Former CTO of Microsoft, wrote a counterterrorism document that he thought would never see the light of day. Now Washington is listening.
By Clay Dillow
FORTUNE -- Former Microsoft (MSFT) CTO Nathan Myhrvold has been anything but idle since stepping out of his role as computer technology czar, founding a controversial patent hoarding venture that is now among the world's largest owners of intellectual property and authoring a MOREOct 1, 2013 2:26 PM ET
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