Dave Matthews and 2,000 free Miley Cyrus concert tickets will do the trick
The air was scented with "bamboo sage." The walls were lined with 100 monitors. The cheering staff was clad in primary colors, ready to break out in dance at a moment's notice.
But it was not the tables full of Dells and Kinects, the community training space, the free Windows diagnostic tests, the video history of Bill Gates' company or the ribbon-cutting speech by CEO Steve Ballmer that drew thousands to the grand opening of Microsoft's (MSFT) new store in Bellevue, Wash., Thursday.
More likely it was the free performance by Dave Matthews and the lure of 2,000 free tickets for Saturday's Miley Cyrus concert.
"I'm here because my son is in love with Miley Cyrus," one mom who camped out overnight told the Seattle Times. "He said the only reason they're not engaged is because she hasn't met him yet."
Three doors down, an Apple (AAPL) store, according to the paper, "felt just a little stodgy with its cutouts of the Beatles in the window."
Below: A 3.5-minute video of the event. There's a bit too much of the CEO, but it's worth watching for the curtain drop and for Ballmer's interaction with Miley's fanbase.
Celebrating Microsoft's big day with a store opening and three new Get-a-Mac ads
In the long running battle between Apple (AAPL) and Microsoft (MSFT), Thursday was a huge win for the boys from Redmond.
Windows 7 launched without a visible hitch and generated more positive reviews than we could count (a Google News search turned up 3,281, but we haven't read them all.)
Meanwhile, in Scottsdale, Ariz., the opening of the first Microsoft MOREPhilip Elmer-DeWitt - Oct 23, 2009 6:47 AM ET
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