Why, he asks, do Android users prefer Apple's tablet to the ones that run Google's OS?
I've never met Brian S Hall and don't know much about him except that he went to school in Michigan, lives in Madison, Wisc., and has worked as a marketing manager for several firms I'm only vaguely aware of.
But I like the way he thinks, and on his Smartphone Wars Community blog I've often found stuff I wished I'd written.
Case in point: His take, in the form of a Top 10 list, on the report last week by Canaccord Genuity's Michael Walkley that Apple's (AAPL) iPads are currently selling better than Android tablets to people who bought Android smartphones.
Here, he writes, are the Top 10 reasons why: