How the news of the Mac's next operating system -- Mountain Lion -- got disseminated
The top tech news story Thursday, apparently, has nothing to do with working conditions in China, or who owns the iPad brand, or even the fact that Motorola (MMI) may have to remove "slide to unlock" from its smartphones.
And even that doesn't quite capture what has so fascinated the tech press.
"The real shocker," writes the New York Times' David Pogue, "is that for the first time, Apple decided to give tech reviewers an early, early version of Mountain Lion — not just months before its release to the public, but even before its release to its developer (programmer) community."
So who, exactly, got to see it first?
That's a question likely to be worried over within gossipy new media circles for weeks to come. Here, as near as I can tell from an admittedly small sample, is the current pecking order as Apple PR sees it:
I may have missed it, but nowhere in the reports I read was there any hint that the previous incarnation of OS X was greeted with anything less than open arms. In my house, for what it's worth, my wife still hasn't forgiven me for saddling her with Lion's version of the Apple Mail app.
UPDATE: A far more complete list of the previewers, via Quora.
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* Sprint (S) is betting billions that the next Apple smartphone will boost its business. The number 3 mobile network in the U.S. reportedly committed to buy more than 30 million iPhones and doesn't expect to make money off the deal until 2014. (The Wall Street Journal)
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Four days after Steve Jobs' keynote address at Apple's (AAPL) Worldwide Developers Conference, commentators were still searching for ways to convey what it signified -- often by comparing Apple's approach to Google's (GOOG) or Microsoft's (MSFT) or Amazon's (AMZN).
Below, we've posted excerpts from the best analysis we've seen or heard this week. If you come across something that helps MOREPhilip Elmer-DeWitt - Jun 10, 2011 10:45 AM ET
An Apple leak, hedge fund FUD or a false rumor out of the wild west of the blogosphere?
Several Wall Street analysts finally caught on to the significance of Jim Dalrymple's report in The Loop Monday that there would be no new hardware unveiled at Apple's (AAPL) Worldwide Developers Conference in June.
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A casual remark by an Apple blogger sets the agenda for a tech news cycle
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Making sure reporters know about every flaw in the Verizon iPhone
You can almost hear the pent-up frustration in the e-mail one of my colleagues at CNN Money received Tuesday from AT&T (T) public relations:
I urge you to view the video you can find when you click on the link.
Verizon said the launch of the iPhone would be "flawless." Their word, not mine.
All I ask is that you ask Verizon about MOREPhilip Elmer-DeWitt - Feb 9, 2011 10:39 AM ET
Not content to take your money, now Apple reportedly wants to be your money
The Apple (AAPL) buzz Tuesday morning was all about a Bloomberg report -- based apparently on a single source -- that the company is following Google's (GOOG) lead and building NFC (near-field communication) technology into its next-generation iPhones and iPads.
"Apple plans to take NFC Mainstream," begins MG Siegler's headine in TechCrunch. "Perhaps The Greatest Trick They've Ever MOREPhilip Elmer-DeWitt - Jan 25, 2011 7:08 AM ET
Android 2.2 is now on the majority (52%) of Android phones that access the Android Market and almost 90% are on some variant of 2.x.
MG Siegler today writes iPhone User? 90% Chance You're On The Latest OS. Android User? 0.4% Chance. There is a bunch wrong with this argument so let's take it step by step.
First: 'Latest OS.'
Apple's (AAPL) latest iOS is 4.3 beta (like many developers and I are MORESeth Weintraub - Jan 18, 2011 12:44 AM ET
Apple improves its social network for music, but you still can't "like" The Beatles
Someone at Apple (AAPL) seems to be paying attention to what people have been saying about Ping, the social network add-on to iTunes that Steve Jobs unveiled with such fanfare Sept. 1 and which critics excoriated with such enthusiasm (see Can Ping Be Saved?)
Within four days, Apple had made two out of the 10 most requested fixes MOREPhilip Elmer-DeWitt - Sep 26, 2010 9:52 AM ET
You won't take mice away from some users until you pry them from their cold dead hands
I'm old enough to remember the anger and derision with which keyboarders greeted the new-fangled pointing devices Apple (AAPL) introduced to the mass market with the Lisa and the Mac. "There is no evidence," John Dvorak famously wrote in his 1984 review of the Macintosh, "that people want to use these things."
More than 25 MOREPhilip Elmer-DeWitt - Jul 28, 2010 8:37 AM ET
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