How the news of the Mac's next operating system -- Mountain Lion -- got disseminated
The top tech news story Thursday, apparently, has nothing to do with working conditions in China, or who owns the iPad brand, or even the fact that Motorola (MMI) may have to remove "slide to unlock" from its smartphones.
And even that doesn't quite capture what has so fascinated the tech press.
"The real shocker," writes the New York Times' David Pogue, "is that for the first time, Apple decided to give tech reviewers an early, early version of Mountain Lion — not just months before its release to the public, but even before its release to its developer (programmer) community."
So who, exactly, got to see it first?
That's a question likely to be worried over within gossipy new media circles for weeks to come. Here, as near as I can tell from an admittedly small sample, is the current pecking order as Apple PR sees it:
I may have missed it, but nowhere in the reports I read was there any hint that the previous incarnation of OS X was greeted with anything less than open arms. In my house, for what it's worth, my wife still hasn't forgiven me for saddling her with Lion's version of the Apple Mail app.
UPDATE: A far more complete list of the previewers, via Quora.
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* Sprint (S) is betting billions that the next Apple smartphone will boost its business. The number 3 mobile network in the U.S. reportedly committed to buy more than 30 million iPhones and doesn't expect to make money off the deal until 2014. (The Wall Street Journal)
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I urge you to view the video you can find when you click on the link.
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First: 'Latest OS.'
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You won't take mice away from some users until you pry them from their cold dead hands
I'm old enough to remember the anger and derision with which keyboarders greeted the new-fangled pointing devices Apple (AAPL) introduced to the mass market with the Lisa and the Mac. "There is no evidence," John Dvorak famously wrote in his 1984 review of the Macintosh, "that people want to use these things."
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