FORTUNE -- Apple (AAPL) gave up most of Tuesday's $9.66 (2.3%) gains in the first half hour of trading Wednesday after three analysts issued tepid reports:
1. In iPhone 5 cycle, search volume for the keyword "iPhone" is moderating sooner and normalizing at lower levels vs. previous cycles. This could be explained by competition and Apple's greater efficiency in global product rollout.
2. Query volume for the iPhone remains above Samsung's high-end models, but the gap is narrowing. The iPhone is still the bestselling model globally, but the difference between iPhone 5 units and Galaxy S3 & Notes 2 units narrowed to 8mn in Q12 vs. ~17-18mn in the last cycle.
3. Query volume for the iPhone is beginning to trail Samsung Galaxy in some emerging markets (China, India), perhaps due to Apple's lack of exposure in the low/mid-range segment.
4. iPad remains dominant in both keyword search volume and overall unit/revenue share.
According to Thomson/First Call, the average Apple analyst's price target is $630. On our spreadsheet it's $613.
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