New tools and platforms for replacing today's paper textbooks with iPads
Apple (AAPL) on Thursday introduced three new inititatives by which it hopes to "reinvent the textbook" around the iPad:
At least a dozen iPad textbooks are already available from such major educational publishers as Pearson and McGraw Hill for $14.99 or less. That's a price that could prove disruptive in an industry where textbooks often start at $60 apiece. It remains to be seen whether publishers will find it worth their while for $15 (or less, if Apple takes its usual 30% cut) to add all those interactive bells and whistles.
Apple's shares, which hit a new intraday high of $431.37 before the event began, soon gave up most of their gains
Below the fold: Our live blog of the event.
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According to the China Times, the iPhone 5 will supposedly go into production during the third quarter of this year, which if true, means the MORE JP Mangalindan, Writer - Mar 23, 2011 8:30 AM ET
The Silicon Valley startup reveals its establishment investors, an intriguing business model, and the future of interactive textbooks -- on iPads and beyond.
Some technology advances change everything for their users in a way that is deeply visceral and memorable. I still remember, for instance, when I started using a Palm Pilot in 1997. The clunky device certainly was radical and all, but the epiphany for me was the sync-able desktop MOREAdam Lashinsky, Sr. Editor at Large - Mar 23, 2011 3:01 AM ET
When the real thing arrives, will it be as good as the YouTube versions?
If reality catches up with rumor, Steve Jobs will give one of the great demos of his life next Wednesday at Apple's (AAPL) invitation-only "latest creation" event in San Francisco.
But you don't have to wait until Jan. 27 to get a taste of what he might be showing.
For months, Apple has been secretly meeting with developers, advertisers MOREPhilip Elmer-DeWitt - Jan 19, 2010 7:23 AM ET
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