McDonald’s
Bain: 80% of Twitter engagement is link clicking
June 7, 2011: 3:18 PM ETThe social network's real-time access to myriads of content and high levels of user engagement is why marketers keep coming back for more.
Adam Bain of Twitter
FORTUNE -- Hours after Apple (AAPL) announced deep integration of Twitter into various aspects of its iOS mobile operating system, Twitter President of Global Revenue Adam Bain appeared at the Federated Media Summit here in New York City yesterday to discuss the social network's growing reach and high levels of user engagement.
"What we're seeing is that people are using Twitter to instantly connect with things that are most meaningful for them," Bain said, who cites examples like people Tweeting about NASA's last space shuttle flight, Retweeting a charity link to benefit victims of the earthquake in Japan, or Shaq announcing his retirement from basketball via Tweet. Apparently, it was that ubiquity that spurred Apple to integrate the social network across iOS5, which hits devices this fall.
And despite some questions -- including some raised by Fortune -- over the last year regarding its monetization efforts, Bain provided some updated marketing and user engagement numbers indicating there's real potential for the social network to turn a substantial profit and take advantage of what he views as a relative lack of engagement in digital advertising.
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Why it doesn't McMatter if you don't like the McRib
The cult favorite sandwich, hovering on the border between yum and yuck, won't mean much to McDonald's bottom line. But it's moving the needle on the company's brand awareness, especially in social media.
Wondering what a McRib, McDonald's barbecue pork sandwich, tastes like, but haven't quite worked up the steam to go out and try one? Just ask the Internet:
"It's fast food's best version of comfort food." "I'll take an order MORE
Beth Kowitt, Writer-Reporter - Nov 17, 2010 11:51 AM ETPosted in: Barclays Capital, Dr. Scholl, Kellogg School of Management, McDonald's, McRib, NPD Group, Stifel Nicolaus, Twitter -
Today in Tech: News around the Web
A round-up of the companies, deals, and trends that made headlines.
Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the morning's most newsworthy bits below.
Former HP (HPQ) CEO Mark Hurd made his first public comments as Oracle (ORCL) co-president to discuss the company's huge growth opportunities. Oracle's first-quarter revenue rose MORE
JP Mangalindan, Writer - Sep 17, 2010 7:27 AM ETPosted in: AT&T, Diaspora, Financial, Foursquare, Galaxy Tab, Google, Greenpeace, HP, LG, LivingSocial, Mark Hurd, McDonald's, Mobile, Motorola, Nokia, Research in Motion, RIM, Samsung, T-Mobile, Tablets, Verizon, VMware
