Flipboard, the first social magazine, makes its debut

July 22, 2010: 8:29 PM ET

How one app aims to change the way we look at the Web (and how the Web looks)

Flipboard table of contents

You know you are on to something when you break the Internet. Okay, so maybe it wasn't the entire Internet, but when Mike McCue launched his latest company the response from people eager to get the free iPad app was so great Flipboard couldn't accommodate everyone immediately.

McCue, most recently the CEO and founder of Tellme --bought by Microsoft (MSFT) -- demonstrated the sought after app for the first time publicly at Fortune Brainstorm Tech in Aspen. He co-founded Flipboard with Evan Doll, former senior iPhone engineer at Apple. "Social media is a trend that I think is going to completely redefine what we think of as the Web, McCue said before firing up the app on his iPad. "What we decide to build is the world's first social magazine." More

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