Martin Luther King

Video: Steve Jobs narrating the 1997 'Think Different' TV ad

October 6, 2011: 12:49 PM ET

This one never aired. Richard Dreyfuss provided the voice-over on the broadcast version

The ad and the slogan -- a play on IBM's (IBM) "Think" -- were created for Apple (AAPL) by the Los Angeles office of Chiat\Day.

The spot features, in order of their appearance, Albert EinsteinBob DylanMartin Luther King, Jr.Richard BransonJohn Lennon (with Yoko Ono), Buckminster FullerThomas EdisonMuhammad AliTed TurnerMaria CallasMahatma GandhiAmelia EarhartAlfred HitchcockMartha GrahamJim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso.

Thanks to , who posted it on YouTube.

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