Android vs. iPhone: Hare and tortoise?

December 30, 2011: 6:42 AM ET

Google's U.S. market share continues to grow against Apple, but at a much slower pace

Data: ComScore. Charts: PED

"In case you needed more proof that Android is walloping iOS," writes Steve Kovach in Thursday's Business Insider, "ComScore's three-month report on mobile subscribers (ending in November) is out."

He points out, as others have, that Apple's (AAPL) smartphone market share grew a bit, from 27.3% to 28.7% over the past three months. But, he writes, "Google's Android platform is still crushing it with 46.9% of the smartphone market in the U.S."

But if you take a broader look at comScore's data over the past 12 months, the race is not quite as one-sided as Kovach et al. would have it.

Over the past year, Apple's market share has grown slowly but steadily month over month. Google's (GOOG) rate of market share growth, by contrast, has dropped sharply, from a high of 20% last January to a new low of 1.3% in comScore's November data.

In fact, in the report that Kovach offers as more proof that Android is "still walloping" iOS, Apple's market share actually grew faster month over month than Google's.

UPDATE: Asymco's Horace Dediu has taken a deeper look at comScore's data. You can read his analysis here.

  • ComScore: Android continues to gain ground in September

    Apple holds steady while Microsoft, RIM and Palm all lose market share.

    Google's (GOOG) Android platform had another winning quarter, according to comScore's Mobilens. Android phones went from under 15% of the U.S. smartphone market in June to over 21% in September according to a report by ComScore. Google started out the year at 7%. Apple held steady at 24.3%, although July saw a spike with the launch of the iPhone 4.


    - Nov 3, 2010 12:54 PM ET
  • The $150 Android smartphone might kill the feature phone

    Just because it's a smartphone doesn't mean you need to buy a data plan.

    There is a line between those willing to pay for mobile data and those people who "just want a phone".  I'm always trying to convince my friends and family members who still use feature phones to jump on the smartphone bandwagon.  Just look at the compelling "free" offers combined with a two-year data smartphone plan.    By MORE

    - Oct 8, 2010 10:06 AM ET
  • Chrome browser grows 10% in April

    Chrome's growth comes at the expense of Internet Explorer, which dropped to under 60% for the first time since it crushed Netscape in the 90's.

    Google's Open source Chrome Browser, which is available on Mac, Windows and Linux went from 6.1% of the browser market to 6.7%, a hearty gain, especially in the month where Apple (AAPL) sold a million Safari-browsing iPads.

    The stats, according to NetApplications who follow browsing habits on MORE

    - May 3, 2010 5:46 PM ET
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.