A $45 million lawsuit suggests that Samsung also spends a fortune on refrigerator ads.
FORTUNE -- We've learned a couple of things since November when Asymco's Horace Dediu surprised us with his estimate that Samsung spends more on marketing than Apple (AAPL), HP (HPQ), Dell (DELL) Microsoft (MSFT) and Coca Cola (KO) combined.
1. We learned that Dediu's estimate was a few billion dollars short. According to the update he posted Tuesday MOREPhilip Elmer-DeWitt - Apr 4, 2013 8:32 AM ET
Bottom line: Apple's webpage beats Samsung's. Samsung's video beats Apple's ads
FORTUNE -- In case you missed it, the smartphone wars entered a new phase last week with the introduction of the latest Samsung phone to challenge Apple's (AAPL) iPhone line.
Samsung's Galaxy S4 may not be available for sale for another five or six weeks, but that hasn't stopped Samsung from pouring millions into a promotional campaign or Apple from launching MOREPhilip Elmer-DeWitt - Mar 17, 2013 8:37 AM ET
It's bigger than than Apple, HP, Dell, Microsoft and Coca Cola's combined
FORTUNE -- One of the reasons Samsung's Galaxy smartphones and tablets seem to be everywhere these days may be that the company is spending a fortune -- nearly $12 billion a year, according to Asymco's Horace Dediu -- on advertising, commissions and sales promotions.
Dediu estimates that Samsung now spends more on marketing its mobile devices than Apple (AAPL), HP MOREPhilip Elmer-DeWitt - Nov 29, 2012 1:56 PM ET
No tax, no shipping charge. The catch: Walmart wants your e-mail and home address
FORTUNE -- If you buy a lot of iPhone apps or iTunes music, Apple (AAPL) gift certificates are almost as good as cash.
Indeed, there's a lively trade in iTunes gift cards on eBay (EBAY), where a $100 certificate will fetch anywhere from $82 to $109.99 on a Buy It Now basis.
Now, as The Verge notes in its MOREPhilip Elmer-DeWitt - Aug 20, 2012 7:20 AM ET
The Galaxy Nexus "Calling all pretty faces" is an homage to Apple in more ways than one
Android marketing has come a long way from the 2009 TV ad for Motorola's Droid that asked:
"Should a phone be pretty?"
Judging from the spot that debuted Thursday for the Galaxy Nexus -- the new Android smartphone manufactured by Samsung for Google -- Google's (GOOG) answer in 2011 is an emphatic "yes!"
The ad -- like MOREPhilip Elmer-DeWitt - Nov 20, 2011 7:05 AM ET
A new sleep-tracking app for the iPhone from Lark offers a peek into life inside a retailing partnership with Apple.
FORTUNE -- Julia Hu got into bed with Apple (AAPL) so she could sell gadgets that get people out of bed. Hu is the CEO of Lark, a startup making a wristband that tracks your sleep until the moment it interrupts it. That's when it starts vibrating, a silent alarm that MOREChadwick Matlin - Jul 6, 2011 1:11 PM ET
Valued at more than $153 billion, it overtook Google on the strength of the iPhone and iPad
For the first time since BrandZ began compiling its annual ranking of the world's most valuable brands, Apple (AAPL) topped the list with an 84% surge that put its value at more than $153 billion, comfortably ahead of Google (GOOG), which had held the top spot since 2007.
According to Millward Brown, the subsidiary of MOREPhilip Elmer-DeWitt - May 9, 2011 7:07 AM ET
Fans! Likes! Followers! The social site was supposed to be the Holy Grail for corporate marketers, but the search for that mythic chalice may still be on.
By Kit R. Roane, contributor
FORTUNE -- The advertising firm Interpublic Group invested $5 million in Facebook five years ago and now has roughly $250 million to show for it, at least on paper. The question is whether Interpublic's clients, or the rest of the MOREApr 6, 2011 9:50 AM ET
Search spending Q4 was strong, leading to an upside for Google, and 2011 ad budgets remain healthy.
Google (GOOG) watchers may want to take note of some research from Kaufman Bros. today.
The most interesting bit is that social ad spending may not be taking away from search ad spending:
At our online advertising dinner in November 2010, some [Search Engine Marketer] SEMs had mentioned that advertisers were giving them budgets earmarked for MORESeth Weintraub - Jan 13, 2011 10:18 AM ET
How many CEOs have been head of HR, Engineering, Sales, Marketing, Finance or Legal? Probably none. Here's how they can overcome that and still hire good people in those roles.
By Ben Horowitz, contributor
The biggest difference between being a great functional manager and being a great general manager – and particularly a great CEO – is that as a general manager, you must hire and manage people who are MOREOct 13, 2010 3:34 PM ET
|Stocks: It's report card time on Wall Street|
|5 people you might not tip (but should)|
|Pope Francis challenges the free market - The Buzz|
|General Mills reverses course on right to sue after backlash|
|Americans have fallen in love with real estate once again|