Marketing

Hiring executives: If you've never done the job, how do you hire somebody good?

How many CEOs have been head of HR, Engineering, Sales, Marketing, Finance or Legal? Probably none. Here's how they can overcome that and still hire good people in those roles.

By Ben Horowitz, contributor

The biggest difference between being a great functional manager and being a great general manager – and particularly a great CEO – is that as a general manager, you must hire and manage people who are MORE

When digital marketing campaigns actually work

Pizza Hut and the Queensland tourism board show how web and mobile campaigns can yield real-world business results.

Four ways the FTC's "Do Not Track" registry doesn't track

In theory, it sounds like a no-brainer. In practice, such a government-run registry could do more harm than good.

The Internet is an awesome free-for-all of services and content. It's also a terrifying space, one where bits of information about who you are and what you're doing continually float around like cyber flotsam and jetsam, only to be picked apart by outside parties for their own devices. As a result, privacy MORE

AMD's marketing challenge

Hours before rival Intel turned in stellar quarterly results, I had breakfast this morning with John Taylor, a marketing guy at Advanced Micro Devices (AMD), to talk about its prospects for 2010 and beyond. The underdog chipmaker has a good chance to mount a comeback after some damaging missteps over the past couple of years, and I wanted to know whether there's a plan to take on Intel.

How LG is getting teens to think before they text

With its "Give It A Ponder" campaign, the handset maker walks the line between lecture and laughs

One in five teenagers have received a naked picture in a cell phone message. That's one scary stat that LG marketing executive Ehtisham Rabbani uncovered while researching how teens use mobile technology.

Most interesting, though, is what Rabbani did with the information. Rather than ignore the trend – or engage in a lot of MORE

Are you ready for the upturn?

Bad times can't last forever. Start acting like a winner.

By Christopher Lochhead, strategy advisor and former chief marketing officer, Mercury Interactive

A lot of CEOs got caught flat-footed by the recession: they just didn't see the global downturn coming. They didn't act quickly enough, and as a result, their companies' revenues and earnings suffered more than they needed to. So did their people, customers, and shareholders.

It goes without saying that a MORE

Europe's Phony iPhone Frenzy

For the faithful, waiting long hours in line for a new Apple (AAPL) product has become one of those formative experiences they'll be retailing to their grandchildren.

It's "a bit like going to a rock concert," Paul Waite told the London Times after sitting in the bitter cold outside Apple's Regent Street store for 12 1/2 hours on Friday for a chance to buy an iPhone on its first day of MORE