Marketing
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Are you ready for the upturn?
Bad times can't last forever. Start acting like a winner.
By Christopher Lochhead, strategy advisor and former chief marketing officer, Mercury Interactive
A lot of CEOs got caught flat-footed by the recession: they just didn't see the global downturn coming. They didn't act quickly enough, and as a result, their companies' revenues and earnings suffered more than they needed to. So did their people, customers, and shareholders.
It goes without saying that a MORE
Sep 30, 2009 11:20 AM ET -
Europe's Phony iPhone Frenzy
For the faithful, waiting long hours in line for a new Apple (AAPL) product has become one of those formative experiences they'll be retailing to their grandchildren.
It's "a bit like going to a rock concert," Paul Waite told the London Times after sitting in the bitter cold outside Apple's Regent Street store for 12 1/2 hours on Friday for a chance to buy an iPhone on its first day of MORE
Philip Elmer-DeWitt - Nov 10, 2007 1:24 PM ETPosted in: Apple, Apple Stores, Carphone Warehouse, Frenzy, Germany, iPhone, Marketing, O2, T-Mobile, U.K.
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| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.17 | 0.19 | 2.72% |
| Ford Motor Co | 10.41 | 0.22 | 2.16% |
| Microsoft Corp | 29.11 | -0.65 | -2.18% |
| General Electric Co | 19.18 | 0.00 | 0.00% |
| JPMorgan Chase and C... | 34.26 | 0.25 | 0.74% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,496.15 | -6.66 | -0.05% |
| Nasdaq | 2,850.12 | 11.04 | 0.39% |
| S&P 500 | 1,318.86 | 2.23 | 0.17% |
| Treasuries | 1.77 | 0.05 | 2.91% |
| Facebook's IPO: Sorting through the legal mess | ||
| HP to cut 27,000 jobs | ||
| Stocks set to open higher | ||
| HP prepares to announce mass layoffs | ||
| More than 30% of mortgage borrowers still underwater |
