Ad wars redux: What Google has finally learned from Apple

• What Apple's like in bed

  A new sleep-tracking app for the iPhone from Lark offers a peek into life inside a retailing partnership with Apple.

  FORTUNE -- Julia Hu got into bed with Apple (AAPL) so she could sell gadgets that get people out of bed. Hu is the CEO of Lark, a startup making a wristband that tracks your sleep until the moment it interrupts it. That's when it starts vibrating, a silent alarm that MORE

  Chadwick Matlin - Jul 6, 2011 1:11 PM ET
  Posted in: Apple, apps, iPhone, Lark, Marketing, Retail, startups, touched by Steve Jobs

• How Apple became the world's most valuable brand

  Valued at more than $153 billion, it overtook Google on the strength of the iPhone and iPad

  Source: BrandZ

  For the first time since BrandZ began compiling its annual ranking of the world's most valuable brands, Apple (AAPL) topped the list with an 84% surge that put its value at more than $153 billion, comfortably ahead of Google (GOOG), which had held the top spot since 2007.

  According to Millward Brown, the MORE

  Philip Elmer-DeWitt - May 9, 2011 7:07 AM ET
  Posted in: Apple, Avertising, BrandZ, Google, iPad, iPhone, Macintosh, Marketing, Millward Brown, Mobile, Tablets, WPP Group

• Facebook: Where marketing efforts go to die?

  Fans! Likes! Followers! The social site was supposed to be the Holy Grail for corporate marketers, but the search for that mythic chalice may still be on.

  By Kit R. Roane, contributor

  FORTUNE -- The advertising firm Interpublic Group invested $5 million in Facebook five years ago and now has roughly $250 million to show for it, at least on paper. The question is whether Interpublic's clients, or the rest of the MORE

  Apr 6, 2011 9:50 AM ET
  Posted in: Advertising, Facebook, Google, Interpublic, Marketing

• Kaufman Bros: Social ad spending is not hurting search

  Search spending Q4 was strong, leading to an upside for Google, and 2011 ad budgets remain healthy.

  Google (GOOG) watchers may want to take note of some research from Kaufman Bros. today.

  The most interesting bit is that social ad spending may not be taking away from search ad spending:

  At our online advertising dinner in November 2010, some [Search Engine Marketer] SEMs had mentioned that advertisers were giving them budgets earmarked for MORE

  Seth Weintraub - Jan 13, 2011 10:18 AM ET
  Posted in: Conversion rate, Desktop search, Google, Marketing, Mobile search, Searching

• Hiring executives: If you've never done the job, how do you hire somebody good?

  How many CEOs have been head of HR, Engineering, Sales, Marketing, Finance or Legal? Probably none. Here's how they can overcome that and still hire good people in those roles.

  By Ben Horowitz, contributor

  Image via Wikipedia

  The biggest difference between being a great functional manager and being a great general manager – and particularly a great CEO – is that as a general manager, you must hire and manage MORE

  Oct 13, 2010 3:34 PM ET
  Posted in: Ben Horowitz, Board of Directors, Business, Chief executive officer, Chief financial officer, employment, human resources, Marketing, Marketing and Advertising, Michael Phelps, Recruitment and Staffing, Sales, Salesmanship, Tony Robbins

• When digital marketing campaigns actually work

  Pizza Hut and the Queensland tourism board show how web and mobile campaigns can yield real-world business results.

  Pizza Hut's iPhone app: Choose your own toppings

  Oct 7, 2010 8:58 AM ET
  Posted in: Advertising, Australia, digital marketing, Marketing, MIT Technology Review, Pizza Hut, viral campaigns

• Four ways the FTC's "Do Not Track" registry doesn't track

  In theory, it sounds like a no-brainer. In practice, such a government-run registry could do more harm than good.

  The Internet is an awesome free-for-all of services and content. It's also a terrifying space, one where bits of information about who you are and what you're doing continually float around like cyber flotsam and jetsam, only to be picked apart by outside parties for their own devices. As a result, privacy MORE

  JP Mangalindan, Writer-Reporter - Aug 24, 2010 2:19 PM ET
  Posted in: Data, do not track, FTC, Google, jon leibowitz, Marketing, privacy

• AMD's marketing challenge

  Hours before rival Intel turned in stellar quarterly results, I had breakfast this morning with John Taylor, a marketing guy at Advanced Micro Devices (AMD), to talk about its prospects for 2010 and beyond. The underdog chipmaker has a good chance to mount a comeback after some damaging missteps over the past couple of years, and I wanted to know whether there's a plan to take on Intel.

  Jon Fortt - Jan 14, 2010 4:56 PM ET
  Posted in: AMD, Apple, APU, CPU, GPU, Intel, Marketing, PCs, Sony

• How LG is getting teens to think before they text

  With its "Give It A Ponder" campaign, the handset maker walks the line between lecture and laughs

  LG's viral marketing campaign is using humor to get teens to think before they text. Image: Facebook.

  One in five teenagers have received a naked picture in a cell phone message. That's one scary stat that LG marketing executive Ehtisham Rabbani uncovered while researching how teens use mobile technology.

  Most interesting, though, is what MORE

  Jon Fortt - Dec 14, 2009 2:26 PM ET
  Posted in: Facebook, LG, Marketing, Mobile, Phones, YouTube