FORTUNE -- In case you haven't seen it, here's how Boston Red Sox slugger David ("Big Papi") Ortiz managed to enlist President Barack Obama in a Samsung promotional campaign.
Samsung retweeted Ortiz' selfie to its 5.2 million Twitter followers and told the Boston Globe that it was "thrilled to see the special, historic moment David Ortiz captured with his Galaxy Note 3."
The White House was not so thrilled.
"I can say that as a rule, the White House objects to attempts to use the president's likeness for commercial purposes," White House press secretary Jay Carney said Thursday. "And we certainly object in this case."
"Object" is about all the White House can do. Even Samsung has First Amendment rights.
President Obama told Ellen Degeneres last month that he thought her Oscar selfie -- the one that famously overtook his post-election snapshot to become the world's most widely shared tweet -- was "a pretty cheap stunt."
For the video of that exchange, see below.
Startup's software manages social media workflows for brands like Mastercard, Ford, Hyatt and Unilever.
FORTUNE -- The summer of 2012 had a wave of exits hit the burgeoning social platform category. That summer, Buddy Media, Wildfire and Vitrue sold to Salesforce (CRM), Google (GOOG) and Oracle (ORCL), respectively, for hundreds of millions of dollars. Earlier that year, Adobe (ADBE) had purchased Efficient Frontier. The remaining platforms included Syncapse, which restructured itself MOREErin Griffith - Mar 18, 2014 12:00 PM ET
Can marketers pluck the right data from "big data"? They're certainly trying.
By Courtney Subramanian
FORTUNE --Big data this, big data that. The popular Silicon Valley buzzword has become so ubiquitous -- the term was even added to the Oxford English Dictionary last year -- that it seems to mean everything and nothing at the same time.
Big data will transform industries! Change the way we work and live! Alter the future MOREMar 17, 2014 5:00 AM ET
On why computer keyboards are outdated, how to instill work-life balance in a company, and his tendency to jump off of things.
FORTUNE -- Growing up in England, Neil Capel spent a lot of time working in his father's greengrocer shop. His father knew all of the shop's regular customers and always strived to give them a pleasant experience. Working with his dad showed Capel the power of brand loyalty, and MOREChanelle Bessette - Mar 6, 2014 10:21 AM ET
Cocona was making cutting-edge sports apparel, but its hippy-esque reputation held it back. A new, data-driven name -- 37.5 -- changed everything.
By Mary Catherine O'Connor
FORTUNE -- Humans are basically sweat machines, it turns out.
"You might be sitting in an office right now, probably not doing much aerobic activity," Wesley Burgess, general manager of the yarn division of textile technology company 37.5, told this reporter -- who was, indeed, sitting MOREFeb 26, 2014 11:49 AM ET
On why MBAs are red flags, solving the problem of poverty, and eating Froot Loops for breakfast.
FORTUNE -- As a child of Bangladeshi parents who worked for the United Nations, Shafqat Islam spent his youth living in Thailand, India, and Switzerland. His parents wanted him to become an engineer. When he began college at the University of Pennsylvania, Islam studied computer science and economics. He worked as a DJ throughout MOREChanelle Bessette - Jan 30, 2014 10:31 AM ET
Forget TVs. Marketing is the new killer app at the world's largest annual consumer technology trade show.
FORTUNE -- First there was Comdex, ostensibly a computer-industry buying exposition in Las Vegas that nevertheless became an annual party for all of Silicon Valley. Then, when Comdex collapsed with the dotcom bust, the already-existing Consumer Electronics Show, ostensibly a gathering of device makers showing retailers what they could sell the following Christmas, surged MOREAdam Lashinsky, Sr. Editor at Large - Jan 10, 2014 9:11 AM ET
"I don't know a single filmmaker who doesn't admire what's going on on Netflix or on cable."
By John Gaudiosi
FORTUNE -- The unrated, extended director's cut of The Wolverine is now available across all platforms from Fox Home Entertainment, and director James Mangold has unveiled his ultimate vision of the blockbuster film. The $414 million the movie made at the global box office was impressive, but Mangold had his hand MOREDec 4, 2013 2:07 PM ET
A company called Placed is applying some of the methods used online to the real world.
FORTUNE -- Foot traffic at bookstores rose by 27% in the first quarter of this year, according to a report issued this week by Placed, a Seattle-based company that aims to bring Internet-like marketing analytics to the offline world.
That seems like a surprising number. It's hard to know for sure how accurate it is, or MOREDan Mitchell, contributor - May 24, 2013 12:07 PM ET
Abercrombie brands itself as "exclusionary." And that means trouble.
FORTUNE -- A video depicting a hipster giving homeless people clothes from Abercrombie & Fitch (ANF) reached critical viral mass this week. It was a protest against Abercrombie's practice of only hiring "good-looking" people for its stores, not stocking women's clothes in large sizes, and marketing itself only to "cool kids."
"Abercrombie & Fitch is a terrible company," says filmmaker Greg Karber. Which MOREDan Mitchell, contributor - May 16, 2013 1:48 PM ET
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