The Galaxy Nexus "Calling all pretty faces" is an homage to Apple in more ways than one
Android marketing has come a long way from the 2009 TV ad for Motorola's Droid that asked:
"Should a phone be pretty?"
Judging from the spot that debuted Thursday for the Galaxy Nexus -- the new Android smartphone manufactured by Samsung for Google -- Google's (GOOG) answer in 2011 is an emphatic "yes!"
The ad -- like the phone itself -- is a multilayered homage to Apple (AAPL), from the quiet narration and background music to the copy, an echo of Apple's 1997 "Think Different" campaign ("here's to crazy ones, the misfits, the rebels..."). Note especially the tight focus on the user and what she or he can do with the device.
Contrast that with the "racehorse duct-taped to a Scud missile" in the Droid ad below.
Kudos, Google.
A new sleep-tracking app for the iPhone from Lark offers a peek into life inside a retailing partnership with Apple.
FORTUNE -- Julia Hu got into bed with Apple (AAPL) so she could sell gadgets that get people out of bed. Hu is the CEO of Lark, a startup making a wristband that tracks your sleep until the moment it interrupts it. That's when it starts vibrating, a silent alarm that MORE
Chadwick Matlin - Jul 6, 2011 1:11 PM ET
Valued at more than $153 billion, it overtook Google on the strength of the iPhone and iPad
Source: BrandZ
For the first time since BrandZ began compiling its annual ranking of the world's most valuable brands, Apple (AAPL) topped the list with an 84% surge that put its value at more than $153 billion, comfortably ahead of Google (GOOG), which had held the top spot since 2007.
According to Millward Brown, the MORE
Philip Elmer-DeWitt - May 9, 2011 7:07 AM ETFans! Likes! Followers! The social site was supposed to be the Holy Grail for corporate marketers, but the search for that mythic chalice may still be on.
By Kit R. Roane, contributor
FORTUNE -- The advertising firm Interpublic Group invested $5 million in Facebook five years ago and now has roughly $250 million to show for it, at least on paper. The question is whether Interpublic's clients, or the rest of the MORE
Apr 6, 2011 9:50 AM ET
Search spending Q4 was strong, leading to an upside for Google, and 2011 ad budgets remain healthy.
Google (GOOG) watchers may want to take note of some research from Kaufman Bros. today.
The most interesting bit is that social ad spending may not be taking away from search ad spending:
At our online advertising dinner in November 2010, some [Search Engine Marketer] SEMs had mentioned that advertisers were giving them budgets earmarked for MORE
Seth Weintraub - Jan 13, 2011 10:18 AM ET
How many CEOs have been head of HR, Engineering, Sales, Marketing, Finance or Legal? Probably none. Here's how they can overcome that and still hire good people in those roles.
By Ben Horowitz, contributor
Image via Wikipedia
The biggest difference between being a great functional manager and being a great general manager – and particularly a great CEO – is that as a general manager, you must hire and manage MORE
Oct 13, 2010 3:34 PM ET
Pizza Hut and the Queensland tourism board show how web and mobile campaigns can yield real-world business results.
Pizza Hut's iPhone app: Choose your own toppings
Oct 7, 2010 8:58 AM ET
In theory, it sounds like a no-brainer. In practice, such a government-run registry could do more harm than good.
The Internet is an awesome free-for-all of services and content. It's also a terrifying space, one where bits of information about who you are and what you're doing continually float around like cyber flotsam and jetsam, only to be picked apart by outside parties for their own devices. As a result, privacy MORE
JP Mangalindan, Writer-Reporter - Aug 24, 2010 2:19 PM ET
Hours before rival Intel turned in stellar quarterly results, I had breakfast this morning with John Taylor, a marketing guy at Advanced Micro Devices (AMD), to talk about its prospects for 2010 and beyond. The underdog chipmaker has a good chance to mount a comeback after some damaging missteps over the past couple of years, and I wanted to know whether there's a plan to take on Intel.
Jon Fortt - Jan 14, 2010 4:56 PM ET
With its "Give It A Ponder" campaign, the handset maker walks the line between lecture and laughs
LG's viral marketing campaign is using humor to get teens to think before they text. Image: Facebook.
One in five teenagers have received a naked picture in a cell phone message. That's one scary stat that LG marketing executive Ehtisham Rabbani uncovered while researching how teens use mobile technology.
Most interesting, though, is what MORE
Jon Fortt - Dec 14, 2009 2:26 PM ETEvery morning, discover the companies, deals and trends in tech that are moving markets and making headlines. SUBSCRIBE
Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE
Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Written by Michal Lev-Ram and emailed twice weekly. SUBSCRIBE
Anne Fisher answers career-related questions and offers helpful advice for business professionals. SUBSCRIBE
| Company | Price | Change | % Change |
|---|---|---|---|
| Bank of America Corp... | 7.95 | -0.16 | -1.97% |
| Microsoft Corp | 31.27 | -0.17 | -0.54% |
| Ford Motor Co | 12.28 | -0.25 | -2.00% |
| General Electric Co | 19.39 | 0.17 | 0.88% |
| Citigroup Inc | 32.36 | -1.00 | -3.00% |
| Index | Last | Change | % Change |
|---|---|---|---|
| Dow | 12,938.67 | -27.02 | -0.21% |
| Nasdaq | 2,933.17 | -15.40 | -0.52% |
| S&P 500 | 1,357.66 | -4.55 | -0.33% |
| Treasuries | 2.00 | -0.04 | -1.96% |