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300,000 Apple apps? Not so fast!

October 17, 2010: 7:40 AM ET

The iOS App Store is large and dynamic market place, and measuring its size can be tricky


On Sept. 1, Steve Jobs announced that there were more than 250,000 apps to choose from in Apple's (AAPL) App Store.

On Saturday, two websites -- VentureBeat and MacNN, it's not clear which was first -- reported that the count had crossed the 300,000 mark.

Fifty thousand new apps in the space of six weeks? That would be unprecedented -- if it were true.

It turns out, VentureBeat and MacNN have made a rookie mistake. They're using a number from Mobclix, an ad exchange network that knows on which apps its ads have appeared, but not whether those apps are still available for download.


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