FORTUNE -- Two years ago Apple (AAPL) made headlines when its market capitalization (share price times number of shares outstanding) overtook Exxon Mobil's (XOM) for the first time.
In January, with Apple's share price in a tailspin, the big news everywhere from the Wall Street Journal to the Huffington Post was that Exxon was once again the market cap king -- the world's most valuable company.
When Apple retook the lead the next day, almost no one noticed. Perhaps that news didn't fit the Apple-is-doomed narrative.
Now, having lost and regained the lead several times since, Apple is once again pulling away from the oil giant. By midday Monday, with Apple at $434.4 billion and Exxon at $404.8, the gap between the two companies' valuations had swelled to roughly one and a quarter Dells (DELL).
Also 17 HPs, 15 Facebooks, six Amazons, five Intels, three Googles or two Microsofts
FORTUNE -- MacDailyNews on Wednesday used the occasion of Dell's (DELL) dismal second quarter earnings report to rub Michael Dell's face once again in his 1997 remark about what he'd do if he ran Apple:
"What would I do? I'd shut it down and give the money back to the shareholders."
In a post that charts Apple's (AAPL) growth MORE
Philip Elmer-DeWitt - Aug 23, 2012 7:24 AM ET
With that, it could buy Intel, HP and Dell and still have change left over
FORTUNE -- Bullish Cross' Andy Zaky has published his estimates for Apple's (AAPL) projected growth in cash and marketable securities through the end of fiscal 2013.
If Apple's earnings grow as he expects, the company's holdings -- currently at $110 billion -- will reach $205 billion by September 2013. That's more than the combined market caps of MORE
Philip Elmer-DeWitt - Jun 1, 2012 10:59 AM ET
In two weeks, the company's value had been pulled down by nearly one Amazon
FORTUNE -- In the words of Jason Schwarz:
"If you can keep a good stock down then you are able to load up for the ride back up. It's like a slingshot -- the harder you pull, the more propulsion you generate." -- Apple: Seven reasons shorts love it
There was a lot of pent-up value in Apple (AAPL) MORE
Philip Elmer-DeWitt - Apr 26, 2012 7:04 AM ET
Its market cap today is $577 billion. Where do the next $400-plus billion come from?
In a note to clients issued early Tuesday, Piper Jaffray's Gene Munster raised his Q2 iPhone estimate (to 33 million), set a new 12-month price target ($910 per share) and -- most provocatively -- laid out a roadmap for Apple's (AAPL) market capitalization to go from $576.79 billion as of Monday's close to $1 trillion by MORE
Philip Elmer-DeWitt - Apr 3, 2012 7:06 AM ET
Also, the combined market caps of Google and Microsoft. Steve Jobs would be pleased.
Apple (AAPL) closed Thursday at a record high $493.17, up a whopping $16.49 (3.46%) for the day. That pushed its market capitalization (share price times shares outstanding) to nearly $460 billion -- more than any other company in the world and, as Apple Insider's Neil Hughes noted, greater than the value of Microsoft (MSFT) and Google (GOOG) MORE
Philip Elmer-DeWitt - Feb 9, 2012 5:05 PM ET
The company has gained nearly one Facebook in value since Steve Jobs died
On Oct. 4, the day before Steve Jobs passed away, Apple (AAPL) shares closed at $372.50 and its market cap stood at $347 billion.
Four months later, the stock is up nearly $100 and its market cap is $437 billion. To put that $90 billion gain in perspective, it's nine tenths the value analysts have placed on Facebook in MORE
Philip Elmer-DeWitt - Feb 8, 2012 7:09 AM ET
The world's most valuable company is now worth $425 billion, $24 billion ahead of Exxon
Apple (AAPL) capped a post-earnings surge by closing Tuesday at $456.48, a new all-time record high.
In intraday trading it reached as high as $458.24, also a record.
Measured by market capitalization (price per share times number of shares outstanding), Apple is now worth more than $425 billion, making it the world's most valuable company by far.
No. 2 MORE
Philip Elmer-DeWitt - Jan 31, 2012 4:19 PM ET
Exxon Mobil finished 2011 where it started: As the world's most valuable company
It was nip and tuck for more than three months, from that day in early August, when Apple (AAPL) first overtook Exxon Mobil (XOM), to mid November, when Exxon finally pulled away.
At one point in late September, Apple's market cap (share price times number of outstanding shares) was nearly $36 billion more than Exxon's.
But though Apple's shares ended the MORE
Philip Elmer-DeWitt - Jan 2, 2012 11:58 AM ET
Another striking visualization from Asymco
Nobody covering high tech today is better at turning raw data into colorful, expressive visuals than the Asymco team of Horace Dediu and Dirk Schmidt. On Tuesday Schmidt marked the end of the second Steve Jobs era by graphing the market capitalizations of Apple (AAPL) and 16 of its peers from 1997 (when Jobs returned to Apple) to 2011 (when he stepped down as CEO).
"According to his own MORE
Philip Elmer-DeWitt - Sep 29, 2011 8:03 AM ET