A round-up of the companies, deals, and trends that made headlines.

Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.

• Facebook CEO Mark Zuckerberg set the record straight about that potential "Facebook phone" during a half-hour interview with Tech Crunch earlier this week. While he doesn't rule it out as a long-term possibility, the number one social network is focused more on universal Facebook integration. "We're trying to build a social layer for everything. ... to make it so that every app everywhere can be social whether it's on the Web, or mobile, or other devices." (TechCrunch)
• Though AOL (AOL) CEO Tim Armstrong predicts ad sales could continue to decline through the rest of 2010, he's hopeful the company will rebound in terms of growth and profit next year. (The Wall Street Journal)
• Adobe's (ADBE) shares tumbled 21% one day after the software maker issued weaker-than-expected revenue outlook for its fiscal fourth quarter. (ABCNews) More