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For the first time ever, football fans could catch the Super Bowl online, too. Photo: NFL.com

* NBC streamed the Super Bowl online for the first time ever, and for the most part, it was a great success. The game was also notable for being the subject of 10,000 Tweets or so per second during the last three minutes. (TechCrunch and Twitter)

* A fascinating look into how Facebook and other Internet services like Google track your online interests and behaviors, and how in doing so, other parts of your life may be affected, whether it's your credit limit or even whether a company will hire you. (The New York Times)

* Could ARM's power-sipping chip designs eventually end up as part of an AMD-manufactured chip? AMD's new CTO, Mark Papermaster, implies it's possible. (Wired)

* Memory chipmaker Micron Technology (MU) has a new chief executive in Mark Durcan, who previously served as president and chief operating officer. The appointment came a day after Chairman and CEO Steve Appleton died in a plane crash. (Reuters)

* Google (GOOG) reportedly hired Simon Prakash, an Apple (AAPL) senior director for product integrity. Prakash worked at Apple for eight-plus years, most recently playing a large role for product quality across all of the company's products. (VentureBeat)

* Yelp, which is planning an IPO, reported a loss of $16.9 million last year, significantly more than the nearly $9.7 million it lost in 2010. The reviews site chalks up that amount to increased spending on marketing and product development, both of which increased more than 50% in 2011. (Bloomberg)

* In some U.S. areas, AT&T (T) is throttling down the data speeds of unlimited data users after they consume 2-plus GB of data. (MacRumors)

* Many owners of cell phones capable of 4G are quickly learning the down side to increased speeds, namely, shorter battery life. (The Wall Street Journal)

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Posted in: AMD, Apple, ARM, Facebook, Google, Mark Papermaster, Micron, Micron Technology, Super Bowl

• Today in Tech

  Every day, the Fortune staff spends hours poring over tech stories, posts, and reviews from all over the Web to keep tabs on the companies that matter. We've assembled the day's most newsworthy bits below.

  Those of you jonesing to get the latest tech news as it happens can sign up for the "Today in Tech" newsletter. So get to it!

  Playing catch up with Google, Yahoo, and Microsoft's leading web-based email clients, Aol MORE

  JP Mangalindan, Writer - Nov 15, 2010 6:00 AM ET
  Posted in: AOL, Berg Insight, Cisco, Facebook, Financial, Ford, Google, Hotmail, HP, IBM, iPad, iPhone, iPod, Mark Papermaster, MarkPapermaster, Microsoft, Mobile, Netflix, Project Phoenix, SAP, Siemens, Tablet, Toyota, Vision Cloud, Wall Street Journal, Yahoo

• Mark Papermaster should be happier at Cisco than he was at Apple

  In many ways, the networking giant is a better fit for the 26-year IBM veteran

  Last week wasn't a total disaster for Cisco (CSCO) -- which got a $29 billion market cap haircut Tuesday after a disappointing earnings call that brought much of the market down with it.

  On Friday we learned that Cisco had hired Mark Papermaster, the veteran chipmaker who was famously pried away from IBM (IBM) by Steve Jobs MORE

  Philip Elmer-DeWitt - Nov 13, 2010 2:23 PM ET
  Posted in: Apple, Cisco Systems, IBM, iPhone, iPod, John Chambers, Mark Papermaster, Mobile, PCs, PowerPC, Steve Jobs

• Waiting for the great white iPhone

  Like Moby Dick, the legendary albino may have more power as allegory than product

  As MacWorld's Lex Friedman observed Tuesday in an article entitled White iPhone 4 available now, if you live in the future, writing new stories about Apple's (AAPL) mythical white smartphone gets harder with each delay.

  Let's recap. The white iPhone 4 was ...

  Announced on June 7
  Missing at the June 24 launch
  Promised (by Steve Jobs himself) before the end MORE

  Philip Elmer-DeWitt - Oct 27, 2010 7:38 AM ET
  Posted in: Apple, iPhone, Mark Papermaster, Mobile, Moby Dick, Steve Jobs, White iPhone

• Bob Mansfield's $10 million payday

  An options windfall for Apple's top Mac and iPhone hardware engineer

  Several senior Apple (AAPL) executives -- including Betsy Rafael (controller), Jeffrey Williams (operations senior VP) and Bertrand Serlet (software engineering senior VP) -- took advantage of the company's recent record share prices to exercise some of the stock options they've been sitting on.

  But none saw quite the windfall that Bob Mansfield enjoyed last Thursday. According to an SEC Form 4 MORE

  Philip Elmer-DeWitt - Oct 26, 2010 8:06 AM ET
  Posted in: Apple, Bertrand Serlet, Bob Mansfield, iMac, iPhone, Mark Papermaster, Mobile, PCs, Raycer

• A white (iPhone) Christmas?

  That's the question a self-described "total Apple fanboy" put to Steve Jobs

  [UPDATE: The "fanboy" has now confessed that he faked his exchange with Jobs, reportedly after his father read this post. See here.]

  Ah, the white iPhone 4.

  Announced on June 7. Missing at the June 24 launch. Promised by the end of July by Steve Jobs himself at his July 16 "Antennagate" press conference. Pushed back to "later this year" in MORE

  Philip Elmer-DeWitt - Sep 18, 2010 10:12 AM ET
  Posted in: Antennagate, Apple, iPhone 4, Mark Papermaster, Mobiles, Mobiles DNA, Steve Jobs, White iPhone

• iPhone 4 executive lost Steve Jobs' confidence months ago

  Mark Papermaster's fate was sealed long before antennagate, according to Wall St. Journal

  Here's what we have learned about the departure of the Apple (AAPL) senior vice president Mark Papermaster, the man in charge of the iPhone 4, since the New York Times reported Saturday that he had left the company.

  He did not leave Apple voluntarily. "From what I've heard, it's clear he was sacked," writes Daring Fireball's John Gruber, citing MORE
  Philip Elmer-DeWitt - Aug 9, 2010 7:19 AM ET
  Posted in: Antennagate, Apple, John Gruber, Mark Papermaster, Steve Jobs, Wall St. Journal

• The man who made the iPhone 4 is out

  Two years after fighting in court to hire him, Apple has let IBM's Mark Papermaster go

  It was one of the most contentious hires Apple (AAPL) ever made.

  In November 2008, Steve Jobs hired Mark Papermaster, IBM's (IBM) top microprocessor executive, to replace Tony Fadell as head of the iPod and iPhone division. IBM promptly filed a complaint in federal court to prevent Papermaster from leaving, arguing that he possessed highly confidential MORE

  Philip Elmer-DeWitt - Aug 7, 2010 5:41 PM ET
  Posted in: Antennagate, Apple, iPhone 4, Mark Papermaster, Steve Jobs

• Smart trades: Apple execs clear $16.5m

  Three senior officers sold a total of 61,632 shares near Apple's all-time high

  Apple (AAPL) set a new record last Friday, closing at $270.83 a share. Two trading days later, it closed at $262.04, down $7.46 in one day, and it fell another $6.59 to $256.41 in mid-morning trading Wednesday.

  Among the people lucky -- or prescient -- enough to sell before the stock dropped were three senior Apple officers: Scott Forstall, MORE

  Philip Elmer-DeWitt - Apr 28, 2010 10:31 AM ET
  Posted in: Apple, Betsy Rafael, Mark Papermaster, Scott Forstall

• The Papermaster chronicles: An Apple vs. IBM timeline

  Steve Jobs' high-profile raid on IBM's managerial ranks hit a snag on Friday.

  A judge in White Plains, N.Y., ordered Mark Papermaster -- IBM's (IBM) former top microprocessor executive and Apple's (AAPL) newest senior VP -- to immediately stop working for Jobs.

  It's the latest chapter in a bi-coastal drama that pits one of the world's largest and most established technology companies against one of the brashest. Here's a timeline:

  January 2008: Robert MORE

  Philip Elmer-DeWitt - Nov 8, 2008 6:37 AM ET
  Posted in: Apple, IBM, Mark Papermaster, Steve Jobs, Tony Fadell