FORTUNE -- Earlier this week, Yahoo (YHOO) reported quarterly earnings, and while they indicate the Web 1.0 property still has a long slog ahead before its turnaround could be called successful, Marissa Mayer has investors excited. Indeed, the company's stock is up over 100% since she started in July 2012.
But as Mayer explained this week at Fortune's Most Powerful Women Summit, held in Washington, D.C., she believes there are actually just a few decisions a leader really needs to make, but "you need to make them perfectly." Here are her top three for Yahoo:
A commitment to mobile
"I think Yahoo's future is going to be mobile apps," Mayer said. And she has the numbers to prove it. Earlier this week during the company's earnings call, Yahoo disclosed that its mobile user base grew by 15% to 380 million monthly members over the last quarter alone. From an internal standpoint, Mayer fanned the innovation flames by swapping out the BlackBerrys (BBRY) still being issued to every Yahoo employee for Apple (AAPL) iOS and Android devices, which now dominate the global smartphone market. Basic as it may sound, the move makes sense. Says Mayer: "We call it dog-fooding ... where people try the product they're developing."
Inject new talent
Mayer has also made a concerted effort to bring new talent to Yahoo. To wit, the company has hired 1,000 new engineers this year and at least 50 Ph.D.s since Mayer took the reins, a move that has prompted an uptick in interested applicants: Yahoo received 17,000 applications in the last quarter alone.
Yahoo's $1.1 billion acquisition of Tumblr certainly got the industry's attention. Although the startup founded by high school dropout David Karp hosts 136 million-plus blogs, it reportedly pulled in just $13 million in revenues last year. (It's been said the company is aiming for $100 million for 2013.) But Mayer argues her "big bet" makes a lot of sense, comparing the relationship between Yahoo and Tumblr to complementary continents -- at least geographically-speaking -- like South America and Africa: Yahoo's demographic skew older, for instance, while Tumblr's is significantly younger. As for Karp himself? Says Mayer: "He's really in tune with the community he has."
Which tech companies offer the best child care services? Hint: Not one with many women at the top.
By Jennifer Alsever
FORTUNE -- Facebook's recently announced plans for a sprawling $120 million housing community near its Menlo Park campus will include affordable employee homes and a laundry list of amenities like a pub, convenience store, bicycle repair shop, hair stylist -- even a doggy day care. One perk missing from MOREOct 14, 2013 12:35 PM ET
From TaskRabbit to Gobble, scores of startups now cater to those either unable -- or unwilling -- to do something for themselves.
FORTUNE -- After a long day or week, the last thing I want to do is house chores. So plates and laundry stack up. The floors don't get Swiffered. When that happens, I'll spend more time clambering around, pajama-clad, and deliberating -- time I could have used to actually MOREJP Mangalindan, Writer - Aug 5, 2013 10:34 AM ET
Only one small business can emerge the victor from Fortune's fifth-annual contest.
By JP Mangalindan and Kurt Wagner
FORTUNE -- Five innovative startups showed up in Aspen, Colorado; one walked away victorious. Brainstorm Tech Startup Idol, the annual competition held during Fortune's technology conference, promises the winners a swanky office set-up worth thousands, courtesy of Herman Miller, makers of the iconic Aeron office chair. Meet the contestants, and find out which startup took home MOREJul 23, 2013 11:18 AM ET
Recent upgrades to the once-innovative service notwithstanding, the photo-sharing site is a lesson in what not to do.
By Verne Kopytoff
FORTUNE -- Flickr, the online photo sharing service, seemed to be heading for the big-time when Yahoo acquired it eight years ago. The site already had a lot going for it: legions of devoted users, a team of respected founders, and a headstart on the social media phenomenon. But Yahoo MOREMay 21, 2013 7:47 AM ET
The reaction to Yahoo's acquisition of Tumblr is way out of proportion to its importance. It could be a relatively small mistake or a marginal gain.
FORTUNE -- It is only recently that Tumblr started asking itself, "So, how should we make money from this thing?" As of today, that's a question that Yahoo and its still-new CEO, Marissa Mayer, will have to address. And yet it's not necessarily the most MOREDan Mitchell, contributor - May 20, 2013 2:34 PM ET
It's time for the Web 1.0 icon to put down its credit card and get back to work.
By Cyrus Sanati
FORTUNE -- Yahoo's $1.1 billion acquisition of Tumblr looks like an expensive and misguided attempt by chief executive Marissa Mayer to somehow make the Web 1.0 company "cool" again. Instead of innovating her way out of the mediocre corner of the Internet in which Yahoo currently resides, the former Google MOREMay 20, 2013 12:15 PM ET
New survey results from job marketplace Elance.
By Kurt Wagner, reporter
FORTUNE -- A new survey by online job marketplace Elance found that men and women share similar opinions when it comes to women working in the tech industry. The results, which consisted of answers from close to 7,000 freelancers mainly in the U.S., found that both males and females agree on the top deterrents keeping women out of the tech industry, MOREApr 30, 2013 10:22 AM ET
Yahoo CEO Marissa Mayer speaks about ending the work-from-home policy, saying it was "wrongly perceived as industry narrative."
By Christopher Tkaczyk, senior editor
FORTUNE -- In the closing keynote at the Great Place to Work conference at the Hyatt Regency Century City in Los Angeles Thursday, Yahoo CEO Marissa Mayer defended her decision to kill the company's popular work-from-home policy.
Until now, she had refused to comment on the switch, previously saying MOREApr 19, 2013 11:26 AM ET
Also: Pandora reports some stellar user numbers; why Marissa Mayer really paid $30 million for a startup.
Teacher knows if you've done the e-reading [THE NEW YORK TIMES]
They know when students are skipping pages, failing to highlight significant passages, not bothering to take notes — or simply not opening the book at all.
"It's Big Brother, sort of, but with a good intent," said Tracy Hurley, the dean of the school of business.
Microsoft MOREJP Mangalindan, Writer - Apr 10, 2013 3:00 AM ET
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