FORTUNE -- Can you see the difference between the two paragraphs of text above?
The top one is set in Helvetica Neue Light, the system font Apple (AAPL) chose for the beta version of iOS 7 released at its developers conference in June. It was widely criticized as too hard on the eyes.
The bottom paragraph is the system font in the beta 3 version of iOS 7 that Apple released Monday.
Asked whether he really believed that "bloggers bitching" had anything to do with the change, one of the most prominent bitchers -- Marco Arment, the co-creator of Tumblr and the creator of Instapaper and The Magazine -- answered "Absolutely."
"To understand why," he continued Tuesday in a post titled Effecting Change from the Outside, "it helps to understand how Apple works."
Apple, he writes, was never a dictatorship, even when Steve Jobs was running the show.
"It's a company full of many smart people at all levels, and while those people are generally in agreement on high-level philosophies and priorities, they often have different ideas that need to be resolved through experimentation, debate, or executive order...
"Almost any decision that causes controversy on the outside has almost certainly caused just as much on the inside, it's probably still being argued, and the decision probably isn't set in stone.
"We can't participate directly in those debates, but we can provide ammo to the side we agree with."
Arment adds, sensibly, that it's only productive to argue positions that Apple might feasibly take (i.e. forget about Adobe Flash and removable iPhone batteries) and only in arguments that they're actually having.
This is not the first time Arment's bitching has spurred Apple into action. See Marco Arment: The Hero of Apple's Appageddon.
You'd think the company would thank the man who warned them of the problem
FORTUNE -- Late Thursday, Apple (AAPL) public relations reached out to several news organizations -- including the Wall Street Journal's All Things Digital -- to alert them that what it described as a "temporary issue" that affected "a small number of users" had been "rectified."
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After four years of speculation there's still not a shred of hard evidence
A lot of analysts talk about Apple's (AAPL) plans to make a television -- an actual TV set, not just a set-top box -- but last week, Jefferies' Peter Misek did something most have been careful not to do.
Citing "increased confidence" that Apple's iTV is coming, he wrote into his published forecasts the revenue from its sales: 2 million MOREPhilip Elmer-DeWitt - Apr 17, 2012 4:30 PM ET
Cooler heads have started to respond to the smartphone data flap, but it may be too late
"If there is anything less appropriate than a technologically ignorant media covering the subtleties of the manufactured LocationGate phony-scandal," writes Roughly Drafted's Daniel Eran Dilger, in a post perhaps too subtle for his usual AppleInsider audience, "it's the investigative policing by US and EU politicians who have suspended their efforts to rectify the economy, MOREPhilip Elmer-DeWitt - Apr 26, 2011 8:11 AM ET
A new survey analyzes the pros and cons of writing for various mobile platforms
On the heels of the debate played out over the weekend between Union Square Ventures' Fred Wilson and Instapaper's Marco Arment about whether it's wiser to be writing apps for Apple's (AAPL) iOS or Google's (GOOG) Android come the results a survey of 250 working developers released Monday by Baird's William Powers.
Wilson, a venture capitalist, has been MOREPhilip Elmer-DeWitt - Apr 4, 2011 11:51 AM ET
Has the iPhone replaced the iPod as the headliner for the company's fall product preview?
Many Apple (AAPL) watchers are finding it hard to believe that summer might come and go without a new iPhone, as some are reporting.
But to Marco Arment, the rumors make a lot of sense.
In a Thursday blog post entitled "Apple's boring hardware updates," the creator of Instapaper and co-host of Build and Analyze argues that MOREPhilip Elmer-DeWitt - Mar 31, 2011 7:12 AM ET
Growing developer unrest draws a clarification -- of sorts -- from Steve Jobs
When it looked like Apple's (AAPL) new subscription model was aimed at magazine publishers in New York City, nobody west of the Hudson River seemed to mind.
That changed almost overnight when someone in Cupertino rejected an app for the iPhone and iPad submitted by Readability, a Web service developed in conjunction with Instapaper that offers reformatted articles -- MOREPhilip Elmer-DeWitt - Feb 22, 2011 7:27 AM ET
Dan Benjamin's 5by5 podcasts are the place to go to hear Mac gurus free associate
In the middle of a live broadcast discussing Twitter's new president, Google's (GOOG) Android market share and why Microsoft's (MSFT) Windows Phone 7 is a terrible name for an operating system, the guest pauses to ask his co-host: "Speaking of well-hung Wookies, does this show have a sponsor?"
The guest is Daring Fireball's John Gruber, dean of MOREPhilip Elmer-DeWitt - Feb 15, 2011 6:16 AM ET
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