Today in Tech: Netflix changes plans and pricing

July 13, 2011: 3:30 AM ET

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* Netflix announced changes to the low end of its pricing scheme. The "all-you-can-eat" DVD and streaming plan for $9.99 was split into two separate plans: $7.99 for unlimited streaming (no DVDs) and $7.99 for unlimited DVDs, one disc at a time (no streaming). That means if you want to keep streaming and renting DVDs, you'll need to pony up 60% more moving forward, or $15.98 a month. Colleague Dan Primack argues the changes will hurt the Postal Service, since Netflix's expenditures on DVD postage made up roughly 20% of the Postal Service's first-class "flats" last year. (Netflix and Fortune)

* Electronic Arts agreed to acquire PopCap Games, maker of Plants vs. Zombies and Bejeweled, for a deal worth upwards of $1.3 billion. (Fortune) More

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