What's Apple's next big thing?

• Fred Armisen is a funny fanboy

  The SNL cast member punctuates his Macworld keynote with sketches from Portlandia

  FORTUNE -- For Macworld/iWorld Expo attendees who hadn't yet discovered Portlandia -- the Peabody-award winning sketch comedy series that airs in relative obscurity on the Independent Film Channel -- Fred Armisen's keynote Friday morning was a double treat.

  Not only did Armison tell backstage stories from his better-known gig -- as a cast member on Saturday Night Live who has played MORE

  Philip Elmer-DeWitt - Feb 1, 2013 1:20 PM ET
  Posted in: Apple, Fred Armisen, Macworld, Portlandia, Saturday Night Live, SNL

• Apple public relations' new media pecking order

  How the news of the Mac's next operating system -- Mountain Lion -- got disseminated

  The top tech news story Thursday, apparently, has nothing to do with working conditions in China, or who owns the iPad brand, or even the fact that Motorola (MMI) may have to remove "slide to unlock" from its smartphones.

  No, the top 135 stories on Techmeme this afternoon are all about the next version of Apple's (AAPL) MORE

  Philip Elmer-DeWitt - Feb 16, 2012 3:50 PM ET
  Posted in: Apple, David Pogue, Jessica Vascellaro, John Gruber, Mac, Macworld, MG Siegler, Mountain Lion, New York Times, Niley Patel, OS X, PCs, Phil Schiller, TechCrunch, Tim Cook, Wall Street Journal

• Video: Gruber, Ihnatko and Snell on Apple after Steve Jobs

  One of the most fascinating panels on the Macworld stage during last week's Macworld | iWorld expo in San Francisco was a conversion about "The State of Apple" among Macworld editor Jason Snell, Daring Fireball's John Gruber and Chicago Sun Times columnist Andy Ihnatko.

  We've excerpted the part that interested us most: 5:40 about what happens to Apple (AAPL) without Steve Jobs at the helm.

  Our favorite bit: Ihnatko on why more companies don't emulate Apple.

  "When you try to MORE

  Philip Elmer-DeWitt - Jan 30, 2012 3:13 PM ET
  Posted in: Andy Ihnatko, Apple, Chicago Sun Times, Daring Fireball, Jason Snell, John Gruber, Macintosh, Macworld, Macworld | iWorld, Steve Jobs

• What's new at Macworld

  The 28-year-old expo has a new brand, a new focus and hundreds of fizzy new products

  When Apple (AAPL) announced in 2008 that it was pulling out of Macworld -- no longer exhibiting its products or staging Steve Jobs' closely-watched keynotes -- many wondered whether the venerable expo could survive.

  It was touch and go there for a while, but it turns out there is money to be made providing a venue MORE

  Philip Elmer-DeWitt - Jan 26, 2012 10:33 AM ET
  Posted in: Apple, iPad, iPhone, iWorld, Mac, Macworld, Macworld/iWorld, Mobile, Paul Kent, Tablets

• Why Steve Jobs' keynotes matter

  They are the reason Apple's shares leaped out of the box at the opening bell Tuesday.

  The key words in the press release Apple (AAPL) issued Tuesday morning were not OS X Lion, iOS 5, or iCloud -- the three components of what the company is billing as the "next generation software."

  As important as the operating systems and services to be unveiled next week at Apple's annual Worldwide Developers Conference may MORE

  Philip Elmer-DeWitt - May 31, 2011 10:49 AM ET
  Posted in: Apple, Apple Worldwide Developers Conference, iCloud, iOS, iPhone, Keynote, Mac OS X Lion, Macworld, Mobile, Steve Jobs, WWDC

• Video: Live from Macworld 2011

  Talking Apple (AAPL) with The Unofficial Apple Weblog's Mike Rose on the floor of San Francisco's Moscone West. The interview lasts about 15 minutes.

  For the rest of TUAW's live coverage of Macworld 2011, click here.

  [Follow Philip Elmer-DeWitt on Twitter @philiped]

  Philip Elmer-DeWitt - Jan 28, 2011 9:18 PM ET
  Posted in: Anaysts, Financial, Foxconn, Macworld, Mike Rose, Quarterly earnings, Steve Jobs, TUAW

• The world's first live Mac teardown

  At Macworld, the guys from iFixit take apart a MacBook Air in less than nine minutes

  With a spudger, two Torx and a pentalobe screwdriver, Luke Soules stripped down Apple's (AAPL) thinnest computer Friday before an audience of a couple hundred Macworld attendees in 8 minutes and 40 seconds.

  It was the world's first live teardown, according to Kyle Wiens, CEO of iFixit, a repair shop that claims to sell more Apple MORE

  Philip Elmer-DeWitt - Jan 28, 2011 1:16 PM ET
  Posted in: Apple, ifixit, MacBook Air, Macworld, Pentalobe screwdriver, Splunger

• Psst! Wanna buy an iPad case?

  On the floor of Macworld 2011 we counted 61 different skins, stands and cases

  One thing you can count on at any tech trade show is an army of entrepreneurs hawking accessories for whatever the hot product happens to be that year.

  For the past few Macworlds -- the annual gathering for third-party Apple vendors that Apple (AAPL) no longer deigns to attend -- the accessory du jour was the iPhone case.

  This MORE

  Philip Elmer-DeWitt - Jan 27, 2011 4:55 PM ET
  Posted in: Apple, bluetooth, Cases, iPad, iPhone, Keyboards, Macworld, Skins

• Why aren't there more Apples?

  How hard is it to do what Steve Jobs' company does year after year?

  Jason Snell, the editorial director of Macworld the magazine, asked an interesting question on Day 1 of Macworld the tradeshow, which runs through Saturday in San Francisco.

  Why, he asked, aren't there more companies like Apple (AAPL)?

  What he meant by that was companies that build products as simple and elegant as, say, the iPod, that put the needs MORE

  Philip Elmer-DeWitt - Jan 27, 2011 7:50 AM ET
  Posted in: Adobe Flash, Apple, iOS, iPhone, iPod, Jason Snell, Macworld, Steve Jobs